Real Madrid
The official site of Real Madrid with news, tickets, merchandise and Real Madrid TV.
Real Madrid at a glance
Real Madrid is a sports website and one of the most visited sites in Spain, currently ranked #125 in the country. It was founded in 1902 by Juan Padrós, Carlos Padrós and is headquartered in Madrid, Spain. Today Real Madrid is owned by Real Madrid C.F.. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through commercial revenue, broadcasting, matchday. Its closest rivals include fcbarcelona.com, atleticodemadrid.com, laliga.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| real madrid | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Spain
Company information
- Website
- realmadrid.com
- Sector
- Sports
- Owner
- Real Madrid C.F.
- Owner type
- Nonprofit association
- Founders
- Juan Padrós, Carlos Padrós
- Founded
- 1902
- Headquarters
- Madrid, Spain
- Employees
- 1,000+
- Ownership
- Real Madrid C.F. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Languages
- Spanish, English, many others
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Ownership
- Nonprofit association
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Real Madrid operates a sports media platform focused on Spain. The official site of Real Madrid with news, tickets, merchandise and Real Madrid TV. Revenue comes mainly from commercial revenue, supported by the other lines listed below.
- Commercial revenue
- Broadcasting
- Matchday
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #125 in this index
- Sector rank
- Leading sports site in Spain
- Global rank
- 2200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fcbarcelona.com | ≈ 21 million / month | #126 class competitor | — |
| atleticodemadrid.com | ≈ 15.7 million / month | #127 class competitor | — |
| laliga.com | ≈ 10.5 million / month | #128 class competitor | — |
What is Real Madrid?
Real Madrid (realmadrid.com) is a sports media platform serving users in Spain. The official site of Real Madrid with news, tickets, merchandise and Real Madrid TV. It ranks #125 among the most visited websites in the country in this index, within the sports category.
Who owns Real Madrid?
The site is operated by Real Madrid C.F., founded by Juan Padrós, Carlos Padrós. The company was established in 1902 and is headquartered in Madrid, Spain. It employs around 1,000+.
Traffic and audience
Traffic estimates place Real Madrid at roughly 35 million visits per month, about 1.2 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Real Madrid makes money
Revenue comes primarily from commercial revenue, alongside broadcasting, matchday.
Competitors in Spain
Its closest rivals include fcbarcelona.com, atleticodemadrid.com, laliga.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1902
Real Madrid is founded in Madrid, Spain.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #125 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Real Madrid?
Real Madrid is operated by Real Madrid C.F.. Nonprofit association structure, based on public filings and press reporting.
Where is Real Madrid headquartered?
Real Madrid is headquartered in Madrid, Spain.
When was Real Madrid founded?
Real Madrid was founded in 1902 by Juan Padrós, Carlos Padrós.
How many employees does Real Madrid have?
Real Madrid employs approximately 1,000+ people.
What is Real Madrid's revenue?
Real Madrid's revenue: ≈ $1.2 billion annual revenue (est.).
Who are Real Madrid's competitors?
Main competitors in Spain include fcbarcelona.com, atleticodemadrid.com, laliga.com.
How does Real Madrid make money?
Mainly commercial revenue, broadcasting, matchday.
Is Real Madrid publicly traded?
No — Real Madrid is not listed as an independent public company; it is operated by Real Madrid C.F..
How many visitors does Real Madrid get?
Third-party estimates place Real Madrid at roughly 35 million visits per month, mostly from Spain, with 83% mobile traffic.
Is Real Madrid safe?
Real Madrid is an established sports site founded in 1902 and ranked #125 in Spain; use the official domain realmadrid.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrealmadrid.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos