KNVB
Governing body of Dutch football organizing national teams, professional leagues, and referee education.
KNVB at a glance
KNVB is a sports website and one of the most visited sites in Netherlands, currently ranked #79 in the country. It was founded in 1889 by Pim Mulier and is headquartered in Zeist, Netherlands. Today KNVB is owned by Royal Dutch Football Association. Our estimates put its audience at ≈ 3.5 million visits per month. The business earns money mainly through broadcasting rights, national team ticket sales, corporate sponsorships. Its closest rivals include voetbal.nl, onsoranje.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.3 million / month | +2% |
| Q2 | ≈ 3.4 million / month | +3% |
| Q3 | ≈ 3.5 million / month | +3% |
| Q4 | ≈ 3.7 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| knvb | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Netherlands
Company information
- Website
- knvb.nl
- Sector
- Sports
- Owner
- Royal Dutch Football Association
- Owner type
- Sports governing body
- Founders
- Pim Mulier
- Founded
- 1889
- Headquarters
- Zeist, Netherlands
- Employees
- 500+
- Ownership
- Royal Dutch Football Association controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $110 million annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $110 million annual revenue (est.)
- Ownership
- Sports governing body
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
KNVB operates a sports media platform focused on Netherlands. Governing body of Dutch football organizing national teams, professional leagues, and referee education. Revenue comes mainly from broadcasting rights, supported by the other lines listed below.
- Broadcasting rights
- National team ticket sales
- Corporate sponsorships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #79 in this index
- Sector rank
- Leading sports site in Netherlands
- Global rank
- 16000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| voetbal.nl | ≈ 2.1 million / month | #80 class competitor | — |
| onsoranje.nl | ≈ 1.6 million / month | #81 class competitor | — |
What is KNVB?
KNVB (knvb.nl) is a sports media platform serving users in Netherlands. Governing body of Dutch football organizing national teams, professional leagues, and referee education. It ranks #79 among the most visited websites in the country in this index, within the sports category.
Who owns KNVB?
The site is operated by Royal Dutch Football Association, founded by Pim Mulier. The company was established in 1889 and is headquartered in Zeist, Netherlands. It employs around 500+.
Traffic and audience
Traffic estimates place KNVB at roughly 3.5 million visits per month, about 0.1 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How KNVB makes money
Revenue comes primarily from broadcasting rights, alongside national team ticket sales, corporate sponsorships.
Competitors in Netherlands
Its closest rivals include voetbal.nl, onsoranje.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1889
KNVB is founded in Zeist, Netherlands.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #79 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns KNVB?
KNVB is operated by Royal Dutch Football Association. Sports governing body structure, based on public filings and press reporting.
Where is KNVB headquartered?
KNVB is headquartered in Zeist, Netherlands.
When was KNVB founded?
KNVB was founded in 1889 by Pim Mulier.
How many employees does KNVB have?
KNVB employs approximately 500+ people.
What is KNVB's revenue?
KNVB's revenue: ≈ $110 million annual revenue (est.).
Who are KNVB's competitors?
Main competitors in Netherlands include voetbal.nl, onsoranje.nl.
How does KNVB make money?
Mainly broadcasting rights, national team ticket sales, corporate sponsorships.
Is KNVB publicly traded?
No — KNVB is not listed as an independent public company; it is operated by Royal Dutch Football Association.
How many visitors does KNVB get?
Third-party estimates place KNVB at roughly 3.5 million visits per month, mostly from Netherlands, with 83% mobile traffic.
Is KNVB safe?
KNVB is an established sports site founded in 1889 and ranked #79 in Netherlands; use the official domain knvb.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsknvb.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos