Voetbal International
Premier Dutch sports magazine and digital outlet dedicated to comprehensive football journalism and analysis.
Voetbal International at a glance
Voetbal International is a sports website and one of the most visited sites in Netherlands, currently ranked #29 in the country. It was founded in 1965 by Cees van Cuilenborg and is headquartered in Amsterdam, Netherlands. Today Voetbal International is owned by WPG Uitgevers. Our estimates put its audience at ≈ 12.5 million visits per month. The business earns money mainly through vi pro digital subscriptions, print sales, advertising. Its closest rivals include voetbalzone.nl, nos.nl, fcupdate.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.8 million / month | +2% |
| Q2 | ≈ 12.1 million / month | +3% |
| Q3 | ≈ 12.5 million / month | +3% |
| Q4 | ≈ 13.3 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| voetbal international | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Netherlands
Company information
- Website
- vi.nl
- Sector
- Sports
- Owner
- WPG Uitgevers
- Owner type
- Private company
- Founders
- Cees van Cuilenborg
- Founded
- 1965
- Headquarters
- Amsterdam, Netherlands
- Employees
- 100+
- Ownership
- WPG Uitgevers controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Voetbal International operates a sports media platform focused on Netherlands. Premier Dutch sports magazine and digital outlet dedicated to comprehensive football journalism and analysis. Revenue comes mainly from vi pro digital subscriptions, supported by the other lines listed below.
- VI Pro digital subscriptions
- Print sales
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #29 in this index
- Sector rank
- Leading sports site in Netherlands
- Global rank
- 4700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| voetbalzone.nl | ≈ 7.5 million / month | #30 class competitor | — |
| nos.nl | ≈ 5.6 million / month | #31 class competitor | — |
| fcupdate.nl | ≈ 3.8 million / month | #32 class competitor | — |
What is Voetbal International?
Voetbal International (vi.nl) is a sports media platform serving users in Netherlands. Premier Dutch sports magazine and digital outlet dedicated to comprehensive football journalism and analysis. It ranks #29 among the most visited websites in the country in this index, within the sports category.
Who owns Voetbal International?
The site is operated by WPG Uitgevers, founded by Cees van Cuilenborg. The company was established in 1965 and is headquartered in Amsterdam, Netherlands. It employs around 100+.
Traffic and audience
Traffic estimates place Voetbal International at roughly 12.5 million visits per month, about 0.4 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Voetbal International makes money
Revenue comes primarily from vi pro digital subscriptions, alongside print sales, advertising.
Competitors in Netherlands
Its closest rivals include voetbalzone.nl, nos.nl, fcupdate.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1965
Voetbal International is founded in Amsterdam, Netherlands.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #29 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Voetbal International?
Voetbal International is operated by WPG Uitgevers. Private company structure, based on public filings and press reporting.
Where is Voetbal International headquartered?
Voetbal International is headquartered in Amsterdam, Netherlands.
When was Voetbal International founded?
Voetbal International was founded in 1965 by Cees van Cuilenborg.
How many employees does Voetbal International have?
Voetbal International employs approximately 100+ people.
What is Voetbal International's revenue?
Voetbal International's revenue: ≈ $20 million annual revenue (est.).
Who are Voetbal International's competitors?
Main competitors in Netherlands include voetbalzone.nl, nos.nl, fcupdate.nl.
How does Voetbal International make money?
Mainly vi pro digital subscriptions, print sales, advertising.
Is Voetbal International publicly traded?
No — Voetbal International is not listed as an independent public company; it is operated by WPG Uitgevers.
How many visitors does Voetbal International get?
Third-party estimates place Voetbal International at roughly 12.5 million visits per month, mostly from Netherlands, with 83% mobile traffic.
Is Voetbal International safe?
Voetbal International is an established sports site founded in 1965 and ranked #29 in Netherlands; use the official domain vi.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvi.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos