Sports.ru
One of Russia's largest sports sites combining news, blogs and live coverage.
Sports.ru at a glance
Sports.ru is a sports website and one of the most visited sites in Russia, currently ranked #113 in the country. It was founded in 1997 by Aleksandr Vinokurov and is headquartered in Moscow, Russia. Today Sports.ru is owned by Sports.ru Media. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through digital advertising, betting partnerships. Its closest rivals include championat.com, sport-express.ru, match.tv.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sports.ru | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Russia
Company information
- Website
- sports.ru
- Sector
- Sports
- Owner
- Sports.ru Media
- Owner type
- Private company
- Founders
- Aleksandr Vinokurov
- Founded
- 1997
- Headquarters
- Moscow, Russia
- Employees
- 300+
- Ownership
- Sports.ru Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sports.ru operates a sports media platform focused on Russia. One of Russia's largest sports sites combining news, blogs and live coverage. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Betting partnerships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #113 in this index
- Sector rank
- Leading sports site in Russia
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| championat.com | ≈ 48 million / month | #114 class competitor | — |
| sport-express.ru | ≈ 36 million / month | #115 class competitor | — |
| match.tv | ≈ 24 million / month | #116 class competitor | — |
What is Sports.ru?
Sports.ru (sports.ru) is a sports media platform serving users in Russia. One of Russia's largest sports sites combining news, blogs and live coverage. It ranks #113 among the most visited websites in the country in this index, within the sports category.
Who owns Sports.ru?
The site is operated by Sports.ru Media, founded by Aleksandr Vinokurov. The company was established in 1997 and is headquartered in Moscow, Russia. It employs around 300+.
Traffic and audience
Traffic estimates place Sports.ru at roughly 80 million visits per month, about 2.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Sports.ru makes money
Revenue comes primarily from digital advertising, alongside betting partnerships.
Competitors in Russia
Its closest rivals include championat.com, sport-express.ru, match.tv.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Sports.ru is founded in Moscow, Russia.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #113 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Sports.ru?
Sports.ru is operated by Sports.ru Media. Private company structure, based on public filings and press reporting.
Where is Sports.ru headquartered?
Sports.ru is headquartered in Moscow, Russia.
When was Sports.ru founded?
Sports.ru was founded in 1997 by Aleksandr Vinokurov.
How many employees does Sports.ru have?
Sports.ru employs approximately 300+ people.
What is Sports.ru's revenue?
Sports.ru's revenue: ≈ $40 million annual revenue (est.).
Who are Sports.ru's competitors?
Main competitors in Russia include championat.com, sport-express.ru, match.tv.
How does Sports.ru make money?
Mainly digital advertising, betting partnerships.
Is Sports.ru publicly traded?
No — Sports.ru is not listed as an independent public company; it is operated by Sports.ru Media.
How many visitors does Sports.ru get?
Third-party estimates place Sports.ru at roughly 80 million visits per month, mostly from Russia, with 83% mobile traffic.
Is Sports.ru safe?
Sports.ru is an established sports site founded in 1997 and ranked #113 in Russia; use the official domain sports.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssports.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos