Okko
A Russian streaming service from Sber with films, series and sport.
Okko at a glance
Okko is an entertainment & streaming website and one of the most visited sites in Russia, currently ranked #117 in the country. It was founded in 2011 by Sberbank and is headquartered in Moscow, Russia. Today Okko is owned by Sber. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through subscriptions, pay-per-view. Its closest rivals include ivi.ru, kion.ru, wink.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| okko | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Russia
Company information
- Website
- okko.tv
- Sector
- Entertainment & Streaming
- Owner
- Sber
- Owner type
- Subsidiary of public company
- Founders
- Sberbank
- Founded
- 2011
- Headquarters
- Moscow, Russia
- Employees
- 500+
- Ownership
- Sber controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $250 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $250 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Okko operates an entertainment and streaming service focused on Russia. A Russian streaming service from Sber with films, series and sport. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Pay-per-view
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #117 in this index
- Sector rank
- Leading entertainment & streaming site in Russia
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ivi.ru | ≈ 18 million / month | #118 class competitor | — |
| kion.ru | ≈ 13.5 million / month | #119 class competitor | — |
| wink.ru | ≈ 9 million / month | #120 class competitor | — |
What is Okko?
Okko (okko.tv) is an entertainment and streaming service serving users in Russia. A Russian streaming service from Sber with films, series and sport. It ranks #117 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Okko?
The site is operated by Sber, founded by Sberbank. The company was established in 2011 and is headquartered in Moscow, Russia. It employs around 500+.
Traffic and audience
Traffic estimates place Okko at roughly 30 million visits per month, about 1 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Okko makes money
Revenue comes primarily from subscriptions, alongside pay-per-view.
Competitors in Russia
Its closest rivals include ivi.ru, kion.ru, wink.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Okko is founded in Moscow, Russia.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #117 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Okko?
Okko is operated by Sber. Subsidiary of public company structure, based on public filings and press reporting.
Where is Okko headquartered?
Okko is headquartered in Moscow, Russia.
When was Okko founded?
Okko was founded in 2011 by Sberbank.
How many employees does Okko have?
Okko employs approximately 500+ people.
What is Okko's revenue?
Okko's revenue: ≈ $250 million annual revenue (est.).
Who are Okko's competitors?
Main competitors in Russia include ivi.ru, kion.ru, wink.ru.
How does Okko make money?
Mainly subscriptions, pay-per-view.
Is Okko publicly traded?
Okko's ownership: Subsidiary of public company.
How many visitors does Okko get?
Third-party estimates place Okko at roughly 30 million visits per month, mostly from Russia, with 74% mobile traffic.
Is Okko safe?
Okko is an established entertainment & streaming site founded in 2011 and ranked #117 in Russia; use the official domain okko.tv and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsokko.tv
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos