Rutube
A Russian video hosting and streaming platform.
Rutube at a glance
Rutube is an entertainment & streaming website and one of the most visited sites in Russia, currently ranked #120 in the country. It was founded in 2006 by Oleg Volobuev, Mikhail Paulkin and is headquartered in Moscow, Russia. Today Rutube is owned by Gazprom-Media. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through advertising, premium subscriptions. Its closest rivals include youtube.com, vk.com, dzen.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rutube | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Russia
Company information
- Website
- rutube.ru
- Sector
- Entertainment & Streaming
- Owner
- Gazprom-Media
- Owner type
- Subsidiary of public company
- Founders
- Oleg Volobuev, Mikhail Paulkin
- Founded
- 2006
- Headquarters
- Moscow, Russia
- Employees
- 300+
- Ownership
- Gazprom-Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rutube operates an entertainment and streaming service focused on Russia. A Russian video hosting and streaming platform. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Premium subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #120 in this index
- Sector rank
- Leading entertainment & streaming site in Russia
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| youtube.com | ≈ 66 million / month | #121 class competitor | — |
| vk.com | ≈ 49.5 million / month | #122 class competitor | — |
| dzen.ru | ≈ 33 million / month | #123 class competitor | — |
What is Rutube?
Rutube (rutube.ru) is an entertainment and streaming service serving users in Russia. A Russian video hosting and streaming platform. It ranks #120 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Rutube?
The site is operated by Gazprom-Media, founded by Oleg Volobuev, Mikhail Paulkin. The company was established in 2006 and is headquartered in Moscow, Russia. It employs around 300+.
Traffic and audience
Traffic estimates place Rutube at roughly 110 million visits per month, about 3.7 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Rutube makes money
Revenue comes primarily from advertising, alongside premium subscriptions.
Competitors in Russia
Its closest rivals include youtube.com, vk.com, dzen.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Rutube is founded in Moscow, Russia.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #120 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Rutube?
Rutube is operated by Gazprom-Media. Subsidiary of public company structure, based on public filings and press reporting.
Where is Rutube headquartered?
Rutube is headquartered in Moscow, Russia.
When was Rutube founded?
Rutube was founded in 2006 by Oleg Volobuev, Mikhail Paulkin.
How many employees does Rutube have?
Rutube employs approximately 300+ people.
What is Rutube's revenue?
Rutube's revenue: ≈ $100 million annual revenue (est.).
Who are Rutube's competitors?
Main competitors in Russia include youtube.com, vk.com, dzen.ru.
How does Rutube make money?
Mainly advertising, premium subscriptions.
Is Rutube publicly traded?
Rutube's ownership: Subsidiary of public company.
How many visitors does Rutube get?
Third-party estimates place Rutube at roughly 110 million visits per month, mostly from Russia, with 74% mobile traffic.
Is Rutube safe?
Rutube is an established entertainment & streaming site founded in 2006 and ranked #120 in Russia; use the official domain rutube.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrutube.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos