NGS
A Siberian news and city portal centered on Novosibirsk.
NGS at a glance
NGS is a news & media website and one of the most visited sites in Russia, currently ranked #110 in the country. It was founded in 1996 by Not publicly disclosed and is headquartered in Novosibirsk, Russia. Today NGS is owned by NGS Media. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through digital advertising, classifieds. Its closest rivals include fontanka.ru, avito.ru, rbc.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ngs | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Russia
Company information
- Website
- ngs.ru
- Sector
- News & Media
- Owner
- NGS Media
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1996
- Headquarters
- Novosibirsk, Russia
- Employees
- 200+
- Ownership
- NGS Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NGS operates a news and media publisher focused on Russia. A Siberian news and city portal centered on Novosibirsk. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Classifieds
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #110 in this index
- Sector rank
- Leading news & media site in Russia
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fontanka.ru | ≈ 15 million / month | #111 class competitor | — |
| avito.ru | ≈ 11.2 million / month | #112 class competitor | — |
| rbc.ru | ≈ 7.5 million / month | #113 class competitor | — |
What is NGS?
NGS (ngs.ru) is a news and media publisher serving users in Russia. A Siberian news and city portal centered on Novosibirsk. It ranks #110 among the most visited websites in the country in this index, within the news & media category.
Who owns NGS?
The site is operated by NGS Media, founded by Not publicly disclosed. The company was established in 1996 and is headquartered in Novosibirsk, Russia. It employs around 200+.
Traffic and audience
Traffic estimates place NGS at roughly 25 million visits per month, about 0.8 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How NGS makes money
Revenue comes primarily from digital advertising, alongside classifieds.
Competitors in Russia
Its closest rivals include fontanka.ru, avito.ru, rbc.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
NGS is founded in Novosibirsk, Russia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #110 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns NGS?
NGS is operated by NGS Media. Private company structure, based on public filings and press reporting.
Where is NGS headquartered?
NGS is headquartered in Novosibirsk, Russia.
When was NGS founded?
NGS was founded in 1996 by Not publicly disclosed.
How many employees does NGS have?
NGS employs approximately 200+ people.
What is NGS's revenue?
NGS's revenue: ≈ $15 million annual revenue (est.).
Who are NGS's competitors?
Main competitors in Russia include fontanka.ru, avito.ru, rbc.ru.
How does NGS make money?
Mainly digital advertising, classifieds.
Is NGS publicly traded?
No — NGS is not listed as an independent public company; it is operated by NGS Media.
How many visitors does NGS get?
Third-party estimates place NGS at roughly 25 million visits per month, mostly from Russia, with 79% mobile traffic.
Is NGS safe?
NGS is an established news & media site founded in 1996 and ranked #110 in Russia; use the official domain ngs.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsngs.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos