Izvestia
A Russian national daily and news site covering politics and economy.
Izvestia at a glance
Izvestia is a news & media website and one of the most visited sites in Russia, currently ranked #106 in the country. It was founded in 1917 by Petrograd Soviet and is headquartered in Moscow, Russia. Today Izvestia is owned by National Media Group. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through digital advertising, print sales. Its closest rivals include kommersant.ru, rbc.ru, tass.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| izvestia | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Russia
Company information
- Website
- iz.ru
- Sector
- News & Media
- Owner
- National Media Group
- Owner type
- Private company
- Founders
- Petrograd Soviet
- Founded
- 1917
- Headquarters
- Moscow, Russia
- Employees
- 400+
- Ownership
- National Media Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Izvestia operates a news and media publisher focused on Russia. A Russian national daily and news site covering politics and economy. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #106 in this index
- Sector rank
- Leading news & media site in Russia
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kommersant.ru | ≈ 27 million / month | #107 class competitor | — |
| rbc.ru | ≈ 20.2 million / month | #108 class competitor | — |
| tass.ru | ≈ 13.5 million / month | #109 class competitor | — |
What is Izvestia?
Izvestia (iz.ru) is a news and media publisher serving users in Russia. A Russian national daily and news site covering politics and economy. It ranks #106 among the most visited websites in the country in this index, within the news & media category.
Who owns Izvestia?
The site is operated by National Media Group, founded by Petrograd Soviet. The company was established in 1917 and is headquartered in Moscow, Russia. It employs around 400+.
Traffic and audience
Traffic estimates place Izvestia at roughly 45 million visits per month, about 1.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Izvestia makes money
Revenue comes primarily from digital advertising, alongside print sales.
Competitors in Russia
Its closest rivals include kommersant.ru, rbc.ru, tass.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1917
Izvestia is founded in Moscow, Russia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #106 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Izvestia?
Izvestia is operated by National Media Group. Private company structure, based on public filings and press reporting.
Where is Izvestia headquartered?
Izvestia is headquartered in Moscow, Russia.
When was Izvestia founded?
Izvestia was founded in 1917 by Petrograd Soviet.
How many employees does Izvestia have?
Izvestia employs approximately 400+ people.
What is Izvestia's revenue?
Izvestia's revenue: ≈ $40 million annual revenue (est.).
Who are Izvestia's competitors?
Main competitors in Russia include kommersant.ru, rbc.ru, tass.ru.
How does Izvestia make money?
Mainly digital advertising, print sales.
Is Izvestia publicly traded?
No — Izvestia is not listed as an independent public company; it is operated by National Media Group.
How many visitors does Izvestia get?
Third-party estimates place Izvestia at roughly 45 million visits per month, mostly from Russia, with 79% mobile traffic.
Is Izvestia safe?
Izvestia is an established news & media site founded in 1917 and ranked #106 in Russia; use the official domain iz.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsiz.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos