Argumenty i Fakty
A Russian weekly newspaper and news site with society and lifestyle coverage.
Argumenty i Fakty at a glance
Argumenty i Fakty is a news & media website and one of the most visited sites in Russia, currently ranked #105 in the country. It was founded in 1978 by Society Znanie and is headquartered in Moscow, Russia. Today Argumenty i Fakty is owned by AiF Publishing House. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through digital advertising, print sales. Its closest rivals include kp.ru, mk.ru, iz.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| argumenty i fakty | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Russia
Company information
- Website
- aif.ru
- Sector
- News & Media
- Owner
- AiF Publishing House
- Owner type
- Private company
- Founders
- Society Znanie
- Founded
- 1978
- Headquarters
- Moscow, Russia
- Employees
- 500+
- Ownership
- AiF Publishing House controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Argumenty i Fakty operates a news and media publisher focused on Russia. A Russian weekly newspaper and news site with society and lifestyle coverage. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #105 in this index
- Sector rank
- Leading news & media site in Russia
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kp.ru | ≈ 30 million / month | #106 class competitor | — |
| mk.ru | ≈ 22.5 million / month | #107 class competitor | — |
| iz.ru | ≈ 15 million / month | #108 class competitor | — |
What is Argumenty i Fakty?
Argumenty i Fakty (aif.ru) is a news and media publisher serving users in Russia. A Russian weekly newspaper and news site with society and lifestyle coverage. It ranks #105 among the most visited websites in the country in this index, within the news & media category.
Who owns Argumenty i Fakty?
The site is operated by AiF Publishing House, founded by Society Znanie. The company was established in 1978 and is headquartered in Moscow, Russia. It employs around 500+.
Traffic and audience
Traffic estimates place Argumenty i Fakty at roughly 50 million visits per month, about 1.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Argumenty i Fakty makes money
Revenue comes primarily from digital advertising, alongside print sales.
Competitors in Russia
Its closest rivals include kp.ru, mk.ru, iz.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1978
Argumenty i Fakty is founded in Moscow, Russia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #105 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Argumenty i Fakty?
Argumenty i Fakty is operated by AiF Publishing House. Private company structure, based on public filings and press reporting.
Where is Argumenty i Fakty headquartered?
Argumenty i Fakty is headquartered in Moscow, Russia.
When was Argumenty i Fakty founded?
Argumenty i Fakty was founded in 1978 by Society Znanie.
How many employees does Argumenty i Fakty have?
Argumenty i Fakty employs approximately 500+ people.
What is Argumenty i Fakty's revenue?
Argumenty i Fakty's revenue: ≈ $50 million annual revenue (est.).
Who are Argumenty i Fakty's competitors?
Main competitors in Russia include kp.ru, mk.ru, iz.ru.
How does Argumenty i Fakty make money?
Mainly digital advertising, print sales.
Is Argumenty i Fakty publicly traded?
No — Argumenty i Fakty is not listed as an independent public company; it is operated by AiF Publishing House.
How many visitors does Argumenty i Fakty get?
Third-party estimates place Argumenty i Fakty at roughly 50 million visits per month, mostly from Russia, with 79% mobile traffic.
Is Argumenty i Fakty safe?
Argumenty i Fakty is an established news & media site founded in 1978 and ranked #105 in Russia; use the official domain aif.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaif.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos