Interfax
A Russian independent news agency and site focused on politics and business.
Interfax at a glance
Interfax is a news & media website and one of the most visited sites in Russia, currently ranked #108 in the country. It was founded in 1989 by Mikhail Komissar and is headquartered in Moscow, Russia. Today Interfax is owned by Interfax Information Services Group. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through subscriptions, content licensing. Its closest rivals include tass.ru, ria.ru, rbc.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| interfax | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Russia
Company information
- Website
- interfax.ru
- Sector
- News & Media
- Owner
- Interfax Information Services Group
- Owner type
- Private company
- Founders
- Mikhail Komissar
- Founded
- 1989
- Headquarters
- Moscow, Russia
- Employees
- 1,000+
- Ownership
- Interfax Information Services Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Russian, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Interfax operates a news and media publisher focused on Russia. A Russian independent news agency and site focused on politics and business. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Content licensing
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #108 in this index
- Sector rank
- Leading news & media site in Russia
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tass.ru | ≈ 24 million / month | #109 class competitor | — |
| ria.ru | ≈ 18 million / month | #110 class competitor | — |
| rbc.ru | ≈ 12 million / month | #111 class competitor | — |
What is Interfax?
Interfax (interfax.ru) is a news and media publisher serving users in Russia. A Russian independent news agency and site focused on politics and business. It ranks #108 among the most visited websites in the country in this index, within the news & media category.
Who owns Interfax?
The site is operated by Interfax Information Services Group, founded by Mikhail Komissar. The company was established in 1989 and is headquartered in Moscow, Russia. It employs around 1,000+.
Traffic and audience
Traffic estimates place Interfax at roughly 40 million visits per month, about 1.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Interfax makes money
Revenue comes primarily from subscriptions, alongside content licensing.
Competitors in Russia
Its closest rivals include tass.ru, ria.ru, rbc.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1989
Interfax is founded in Moscow, Russia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #108 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Interfax?
Interfax is operated by Interfax Information Services Group. Private company structure, based on public filings and press reporting.
Where is Interfax headquartered?
Interfax is headquartered in Moscow, Russia.
When was Interfax founded?
Interfax was founded in 1989 by Mikhail Komissar.
How many employees does Interfax have?
Interfax employs approximately 1,000+ people.
What is Interfax's revenue?
Interfax's revenue: ≈ $100 million annual revenue (est.).
Who are Interfax's competitors?
Main competitors in Russia include tass.ru, ria.ru, rbc.ru.
How does Interfax make money?
Mainly subscriptions, content licensing.
Is Interfax publicly traded?
No — Interfax is not listed as an independent public company; it is operated by Interfax Information Services Group.
How many visitors does Interfax get?
Third-party estimates place Interfax at roughly 40 million visits per month, mostly from Russia, with 79% mobile traffic.
Is Interfax safe?
Interfax is an established news & media site founded in 1989 and ranked #108 in Russia; use the official domain interfax.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsinterfax.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos