Vodafone Netherlands
Major Dutch telecommunications operator providing mobile plans, 5G connections, and broadband packages.
Vodafone Netherlands at a glance
Vodafone Netherlands is a telecom website and one of the most visited sites in Netherlands, currently ranked #32 in the country. It was founded in 1995 by Vodafone Group and is headquartered in Utrecht, Netherlands. Today Vodafone Netherlands is owned by VodafoneZiggo. Our estimates put its audience at ≈ 11 million visits per month. The business earns money mainly through mobile subscription contracts, hardware sales, enterprise telecom services. Its closest rivals include kpn.com, odido.nl, ziggo.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 10.3 million / month | +2% |
| Q2 | ≈ 10.7 million / month | +3% |
| Q3 | ≈ 11 million / month | +3% |
| Q4 | ≈ 11.7 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vodafone netherlands | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Netherlands
Company information
- Website
- vodafone.nl
- Sector
- Telecom
- Owner
- VodafoneZiggo
- Owner type
- Joint venture
- Founders
- Vodafone Group
- Founded
- 1995
- Headquarters
- Utrecht, Netherlands
- Employees
- 3,000+
- Ownership
- VodafoneZiggo controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4.2 billion annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $4.2 billion annual revenue (est.)
- Ownership
- Joint venture
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vodafone Netherlands operates a telecom operator focused on Netherlands. Major Dutch telecommunications operator providing mobile plans, 5G connections, and broadband packages. Revenue comes mainly from mobile subscription contracts, supported by the other lines listed below.
- Mobile subscription contracts
- Hardware sales
- Enterprise telecom services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #32 in this index
- Sector rank
- Leading telecom site in Netherlands
- Global rank
- 5300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kpn.com | ≈ 6.6 million / month | #33 class competitor | — |
| odido.nl | ≈ 4.9 million / month | #34 class competitor | — |
| ziggo.nl | ≈ 3.3 million / month | #35 class competitor | — |
What is Vodafone Netherlands?
Vodafone Netherlands (vodafone.nl) is a telecom operator serving users in Netherlands. Major Dutch telecommunications operator providing mobile plans, 5G connections, and broadband packages. It ranks #32 among the most visited websites in the country in this index, within the telecom category.
Who owns Vodafone Netherlands?
The site is operated by VodafoneZiggo, founded by Vodafone Group. The company was established in 1995 and is headquartered in Utrecht, Netherlands. It employs around 3,000+.
Traffic and audience
Traffic estimates place Vodafone Netherlands at roughly 11 million visits per month, about 0.4 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Vodafone Netherlands makes money
Revenue comes primarily from mobile subscription contracts, alongside hardware sales, enterprise telecom services.
Competitors in Netherlands
Its closest rivals include kpn.com, odido.nl, ziggo.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
Vodafone Netherlands is founded in Utrecht, Netherlands.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #32 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Vodafone Netherlands?
Vodafone Netherlands is operated by VodafoneZiggo. Joint venture structure, based on public filings and press reporting.
Where is Vodafone Netherlands headquartered?
Vodafone Netherlands is headquartered in Utrecht, Netherlands.
When was Vodafone Netherlands founded?
Vodafone Netherlands was founded in 1995 by Vodafone Group.
How many employees does Vodafone Netherlands have?
Vodafone Netherlands employs approximately 3,000+ people.
What is Vodafone Netherlands's revenue?
Vodafone Netherlands's revenue: ≈ $4.2 billion annual revenue (est.).
Who are Vodafone Netherlands's competitors?
Main competitors in Netherlands include kpn.com, odido.nl, ziggo.nl.
How does Vodafone Netherlands make money?
Mainly mobile subscription contracts, hardware sales, enterprise telecom services.
Is Vodafone Netherlands publicly traded?
No — Vodafone Netherlands is not listed as an independent public company; it is operated by VodafoneZiggo.
How many visitors does Vodafone Netherlands get?
Third-party estimates place Vodafone Netherlands at roughly 11 million visits per month, mostly from Netherlands, with 80% mobile traffic.
Is Vodafone Netherlands safe?
Vodafone Netherlands is an established telecom site founded in 1995 and ranked #32 in Netherlands; use the official domain vodafone.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvodafone.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos