Odido
Major Dutch telecommunications brand (formerly T-Mobile Netherlands) offering mobile, fiber internet, and TV.
Odido at a glance
Odido is a telecom website and one of the most visited sites in Netherlands, currently ranked #35 in the country. It was founded in 2023 by Rebranding from T-Mobile Netherlands and is headquartered in The Hague, Netherlands. Today Odido is owned by Warburg Pincus & Apax Partners. Our estimates put its audience at ≈ 12.2 million visits per month. The business earns money mainly through mobile subscriptions, fixed broadband plans, device financing. Its closest rivals include kpn.com, vodafone.nl, ziggo.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.5 million / month | +2% |
| Q2 | ≈ 11.8 million / month | +3% |
| Q3 | ≈ 12.2 million / month | +3% |
| Q4 | ≈ 12.9 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| odido | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Netherlands
Company information
- Website
- odido.nl
- Sector
- Telecom
- Owner
- Warburg Pincus & Apax Partners
- Owner type
- Private equity
- Founders
- Rebranding from T-Mobile Netherlands
- Founded
- 2023
- Headquarters
- The Hague, Netherlands
- Employees
- 2,000+
- Ownership
- Warburg Pincus & Apax Partners controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.1 billion annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2.1 billion annual revenue (est.)
- Ownership
- Private equity
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Odido operates a telecom operator focused on Netherlands. Major Dutch telecommunications brand (formerly T-Mobile Netherlands) offering mobile, fiber internet, and TV. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- Fixed broadband plans
- Device financing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #35 in this index
- Sector rank
- Leading telecom site in Netherlands
- Global rank
- 4800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kpn.com | ≈ 7.3 million / month | #36 class competitor | — |
| vodafone.nl | ≈ 5.5 million / month | #37 class competitor | — |
| ziggo.nl | ≈ 3.7 million / month | #38 class competitor | — |
What is Odido?
Odido (odido.nl) is a telecom operator serving users in Netherlands. Major Dutch telecommunications brand (formerly T-Mobile Netherlands) offering mobile, fiber internet, and TV. It ranks #35 among the most visited websites in the country in this index, within the telecom category.
Who owns Odido?
The site is operated by Warburg Pincus & Apax Partners, founded by Rebranding from T-Mobile Netherlands. The company was established in 2023 and is headquartered in The Hague, Netherlands. It employs around 2,000+.
Traffic and audience
Traffic estimates place Odido at roughly 12.2 million visits per month, about 0.4 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Odido makes money
Revenue comes primarily from mobile subscriptions, alongside fixed broadband plans, device financing.
Competitors in Netherlands
Its closest rivals include kpn.com, vodafone.nl, ziggo.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2023
Odido is founded in The Hague, Netherlands.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #35 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Odido?
Odido is operated by Warburg Pincus & Apax Partners. Private equity structure, based on public filings and press reporting.
Where is Odido headquartered?
Odido is headquartered in The Hague, Netherlands.
When was Odido founded?
Odido was founded in 2023 by Rebranding from T-Mobile Netherlands.
How many employees does Odido have?
Odido employs approximately 2,000+ people.
What is Odido's revenue?
Odido's revenue: ≈ $2.1 billion annual revenue (est.).
Who are Odido's competitors?
Main competitors in Netherlands include kpn.com, vodafone.nl, ziggo.nl.
How does Odido make money?
Mainly mobile subscriptions, fixed broadband plans, device financing.
Is Odido publicly traded?
No — Odido is not listed as an independent public company; it is operated by Warburg Pincus & Apax Partners.
How many visitors does Odido get?
Third-party estimates place Odido at roughly 12.2 million visits per month, mostly from Netherlands, with 80% mobile traffic.
Is Odido safe?
Odido is an established telecom site founded in 2023 and ranked #35 in Netherlands; use the official domain odido.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsodido.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos