ASN Bank
Leading sustainable Dutch bank focusing on climate-neutral investments, social equality, and ethical banking.
ASN Bank at a glance
ASN Bank is a finance & banking website and one of the most visited sites in Netherlands, currently ranked #37 in the country. It was founded in 1960 by NVV trade union and is headquartered in Utrecht, Netherlands. Today ASN Bank is owned by De Volksbank N.V.. Our estimates put its audience at ≈ 8.5 million visits per month. The business earns money mainly through sustainable fund management fees, banking service fees. Its closest rivals include triodos.nl, snsbank.nl, bunq.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8 million / month | +2% |
| Q2 | ≈ 8.2 million / month | +3% |
| Q3 | ≈ 8.5 million / month | +3% |
| Q4 | ≈ 9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| asn bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Netherlands
Company information
- Website
- asnbank.nl
- Sector
- Finance & Banking
- Owner
- De Volksbank N.V.
- Owner type
- State-owned financial institution
- Founders
- NVV trade union
- Founded
- 1960
- Headquarters
- Utrecht, Netherlands
- Employees
- 250+
- Ownership
- De Volksbank N.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- State-owned financial institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ASN Bank operates a bank and digital financial platform focused on Netherlands. Leading sustainable Dutch bank focusing on climate-neutral investments, social equality, and ethical banking. Revenue comes mainly from sustainable fund management fees, supported by the other lines listed below.
- Sustainable fund management fees
- Banking service fees
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #37 in this index
- Sector rank
- Leading finance & banking site in Netherlands
- Global rank
- 7200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| triodos.nl | ≈ 5.1 million / month | #38 class competitor | — |
| snsbank.nl | ≈ 3.8 million / month | #39 class competitor | — |
| bunq.com | ≈ 2.5 million / month | #40 class competitor | — |
What is ASN Bank?
ASN Bank (asnbank.nl) is a bank and digital financial platform serving users in Netherlands. Leading sustainable Dutch bank focusing on climate-neutral investments, social equality, and ethical banking. It ranks #37 among the most visited websites in the country in this index, within the finance & banking category.
Who owns ASN Bank?
The site is operated by De Volksbank N.V., founded by NVV trade union. The company was established in 1960 and is headquartered in Utrecht, Netherlands. It employs around 250+.
Traffic and audience
Traffic estimates place ASN Bank at roughly 8.5 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How ASN Bank makes money
Revenue comes primarily from sustainable fund management fees, alongside banking service fees.
Competitors in Netherlands
Its closest rivals include triodos.nl, snsbank.nl, bunq.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1960
ASN Bank is founded in Utrecht, Netherlands.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #37 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns ASN Bank?
ASN Bank is operated by De Volksbank N.V.. State-owned financial institution structure, based on public filings and press reporting.
Where is ASN Bank headquartered?
ASN Bank is headquartered in Utrecht, Netherlands.
When was ASN Bank founded?
ASN Bank was founded in 1960 by NVV trade union.
How many employees does ASN Bank have?
ASN Bank employs approximately 250+ people.
What is ASN Bank's revenue?
ASN Bank's revenue: ≈ $300 million annual revenue (est.).
Who are ASN Bank's competitors?
Main competitors in Netherlands include triodos.nl, snsbank.nl, bunq.com.
How does ASN Bank make money?
Mainly sustainable fund management fees, banking service fees.
Is ASN Bank publicly traded?
ASN Bank's ownership: State-owned financial institution.
How many visitors does ASN Bank get?
Third-party estimates place ASN Bank at roughly 8.5 million visits per month, mostly from Netherlands, with 82% mobile traffic.
Is ASN Bank safe?
ASN Bank is an established finance & banking site founded in 1960 and ranked #37 in Netherlands; use the official domain asnbank.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsasnbank.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos