ABN AMRO
Major Dutch bank offering personal banking, wealth management, and corporate financial services.
ABN AMRO at a glance
ABN AMRO is a finance & banking website and one of the most visited sites in Netherlands, currently ranked #13 in the country. It was founded in 1991 by Merger of Algemene Bank Nederland and Amsterdam-Rotterdam Bank and is headquartered in Amsterdam, Netherlands. Today ABN AMRO is owned by ABN AMRO Bank N.V.. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through interest margins, financial transaction fees, asset management fees. Its closest rivals include ing.nl, rabobank.nl, snsbank.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| abn amro | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Netherlands
Company information
- Website
- abnamro.nl
- Sector
- Finance & Banking
- Owner
- ABN AMRO Bank N.V.
- Owner type
- Public company
- Founders
- Merger of Algemene Bank Nederland and Amsterdam-Rotterdam Bank
- Founded
- 1991
- Headquarters
- Amsterdam, Netherlands
- Employees
- 18,000+
- Ownership
- ABN AMRO Bank N.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $8.5 billion annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $8.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ABN AMRO operates a bank and digital financial platform focused on Netherlands. Major Dutch bank offering personal banking, wealth management, and corporate financial services. Revenue comes mainly from interest margins, supported by the other lines listed below.
- Interest margins
- Financial transaction fees
- Asset management fees
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #13 in this index
- Sector rank
- Leading finance & banking site in Netherlands
- Global rank
- 1400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ing.nl | ≈ 16.8 million / month | #14 class competitor | — |
| rabobank.nl | ≈ 12.6 million / month | #15 class competitor | — |
| snsbank.nl | ≈ 8.4 million / month | #16 class competitor | — |
What is ABN AMRO?
ABN AMRO (abnamro.nl) is a bank and digital financial platform serving users in Netherlands. Major Dutch bank offering personal banking, wealth management, and corporate financial services. It ranks #13 among the most visited websites in the country in this index, within the finance & banking category.
Who owns ABN AMRO?
The site is operated by ABN AMRO Bank N.V., founded by Merger of Algemene Bank Nederland and Amsterdam-Rotterdam Bank. The company was established in 1991 and is headquartered in Amsterdam, Netherlands. It employs around 18,000+.
Traffic and audience
Traffic estimates place ABN AMRO at roughly 28 million visits per month, about 0.9 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How ABN AMRO makes money
Revenue comes primarily from interest margins, alongside financial transaction fees, asset management fees.
Competitors in Netherlands
Its closest rivals include ing.nl, rabobank.nl, snsbank.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1991
ABN AMRO is founded in Amsterdam, Netherlands.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #13 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns ABN AMRO?
ABN AMRO is operated by ABN AMRO Bank N.V.. Public company structure, based on public filings and press reporting.
Where is ABN AMRO headquartered?
ABN AMRO is headquartered in Amsterdam, Netherlands.
When was ABN AMRO founded?
ABN AMRO was founded in 1991 by Merger of Algemene Bank Nederland and Amsterdam-Rotterdam Bank.
How many employees does ABN AMRO have?
ABN AMRO employs approximately 18,000+ people.
What is ABN AMRO's revenue?
ABN AMRO's revenue: ≈ $8.5 billion annual revenue (est.).
Who are ABN AMRO's competitors?
Main competitors in Netherlands include ing.nl, rabobank.nl, snsbank.nl.
How does ABN AMRO make money?
Mainly interest margins, financial transaction fees, asset management fees.
Is ABN AMRO publicly traded?
ABN AMRO's ownership: Public company.
How many visitors does ABN AMRO get?
Third-party estimates place ABN AMRO at roughly 28 million visits per month, mostly from Netherlands, with 82% mobile traffic.
Is ABN AMRO safe?
ABN AMRO is an established finance & banking site founded in 1991 and ranked #13 in Netherlands; use the official domain abnamro.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsabnamro.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos