DigiD
Digital identity authentication system used by Dutch government agencies, healthcare providers, and pension funds.
DigiD at a glance
DigiD is a government website and one of the most visited sites in Netherlands, currently ranked #15 in the country. It was founded in 2003 by Government of the Netherlands and is headquartered in The Hague, Netherlands. Today DigiD is owned by Logius (Ministry of the Interior). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through government funding. Its closest rivals include eHerkenning.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| digid | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Netherlands
Company information
- Website
- digid.nl
- Sector
- Government
- Owner
- Logius (Ministry of the Interior)
- Owner type
- Government agency
- Founders
- Government of the Netherlands
- Founded
- 2003
- Headquarters
- The Hague, Netherlands
- Employees
- 250+
- Ownership
- Logius (Ministry of the Interior) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DigiD operates an official government service portal focused on Netherlands. Digital identity authentication system used by Dutch government agencies, healthcare providers, and pension funds. Revenue comes mainly from government funding, supported by the other lines listed below.
- Government funding
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #15 in this index
- Sector rank
- Leading government site in Netherlands
- Global rank
- 1750
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| eHerkenning.nl | ≈ 15 million / month | #16 class competitor | — |
What is DigiD?
DigiD (digid.nl) is an official government service portal serving users in Netherlands. Digital identity authentication system used by Dutch government agencies, healthcare providers, and pension funds. It ranks #15 among the most visited websites in the country in this index, within the government category.
Who owns DigiD?
The site is operated by Logius (Ministry of the Interior), founded by Government of the Netherlands. The company was established in 2003 and is headquartered in The Hague, Netherlands. It employs around 250+.
Traffic and audience
Traffic estimates place DigiD at roughly 25 million visits per month, about 0.8 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How DigiD makes money
Revenue comes primarily from government funding, alongside .
Competitors in Netherlands
Its closest rivals include eHerkenning.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
DigiD is founded in The Hague, Netherlands.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #15 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns DigiD?
DigiD is operated by Logius (Ministry of the Interior). Government agency structure, based on public filings and press reporting.
Where is DigiD headquartered?
DigiD is headquartered in The Hague, Netherlands.
When was DigiD founded?
DigiD was founded in 2003 by Government of the Netherlands.
How many employees does DigiD have?
DigiD employs approximately 250+ people.
What is DigiD's revenue?
DigiD's revenue: Undisclosed.
Who are DigiD's competitors?
Main competitors in Netherlands include eHerkenning.nl.
How does DigiD make money?
Mainly government funding.
Is DigiD publicly traded?
DigiD's ownership: Government agency.
How many visitors does DigiD get?
Third-party estimates place DigiD at roughly 25 million visits per month, mostly from Netherlands, with 69% mobile traffic.
Is DigiD safe?
DigiD is an established government site founded in 2003 and ranked #15 in Netherlands; use the official domain digid.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdigid.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos