Moscow City Portal
The Moscow city government's portal for local services and information.
Moscow City Portal at a glance
Moscow City Portal is a government website and one of the most visited sites in Russia, currently ranked #162 in the country. It was founded in 2010 by Government of Moscow and is headquartered in Moscow, Russia. Today Moscow City Portal is owned by Government of Moscow. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through public funding. Its closest rivals include gosuslugi.ru, nalog.gov.ru, pfr.gov.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| moscow city portal | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Russia
Company information
- Website
- mos.ru
- Sector
- Government
- Owner
- Government of Moscow
- Owner type
- Government agency
- Founders
- Government of Moscow
- Founded
- 2010
- Headquarters
- Moscow, Russia
- Employees
- 500+
- Ownership
- Government of Moscow controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Russian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Moscow City Portal operates an official government service portal focused on Russia. The Moscow city government's portal for local services and information. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #162 in this index
- Sector rank
- Leading government site in Russia
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gosuslugi.ru | ≈ 36 million / month | #163 class competitor | — |
| nalog.gov.ru | ≈ 27 million / month | #164 class competitor | — |
| pfr.gov.ru | ≈ 18 million / month | #165 class competitor | — |
What is Moscow City Portal?
Moscow City Portal (mos.ru) is an official government service portal serving users in Russia. The Moscow city government's portal for local services and information. It ranks #162 among the most visited websites in the country in this index, within the government category.
Who owns Moscow City Portal?
The site is operated by Government of Moscow, founded by Government of Moscow. The company was established in 2010 and is headquartered in Moscow, Russia. It employs around 500+.
Traffic and audience
Traffic estimates place Moscow City Portal at roughly 60 million visits per month, about 2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Moscow City Portal makes money
Revenue comes primarily from public funding, alongside .
Competitors in Russia
Its closest rivals include gosuslugi.ru, nalog.gov.ru, pfr.gov.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Moscow City Portal is founded in Moscow, Russia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #162 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Moscow City Portal?
Moscow City Portal is operated by Government of Moscow. Government agency structure, based on public filings and press reporting.
Where is Moscow City Portal headquartered?
Moscow City Portal is headquartered in Moscow, Russia.
When was Moscow City Portal founded?
Moscow City Portal was founded in 2010 by Government of Moscow.
How many employees does Moscow City Portal have?
Moscow City Portal employs approximately 500+ people.
What is Moscow City Portal's revenue?
Moscow City Portal's revenue: N/A (public service).
Who are Moscow City Portal's competitors?
Main competitors in Russia include gosuslugi.ru, nalog.gov.ru, pfr.gov.ru.
How does Moscow City Portal make money?
Mainly public funding.
Is Moscow City Portal publicly traded?
Moscow City Portal's ownership: Government agency.
How many visitors does Moscow City Portal get?
Third-party estimates place Moscow City Portal at roughly 60 million visits per month, mostly from Russia, with 69% mobile traffic.
Is Moscow City Portal safe?
Moscow City Portal is an established government site founded in 2010 and ranked #162 in Russia; use the official domain mos.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmos.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos