Services Australia
The agency portal for Centrelink, Medicare and Child Support services.
Services Australia at a glance
Services Australia is a government website and one of the most visited sites in Australia, currently ranked #180 in the country. It was founded in 2011 by Australian Government and is headquartered in Canberra, Australia. Today Services Australia is owned by Services Australia. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through public funding. Its closest rivals include my.gov.au, ato.gov.au, health.gov.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| services australia | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Australia
Company information
- Website
- servicesaustralia.gov.au
- Sector
- Government
- Owner
- Services Australia
- Owner type
- Government agency
- Founders
- Australian Government
- Founded
- 2011
- Headquarters
- Canberra, Australia
- Employees
- 30,000+
- Ownership
- Services Australia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Services Australia operates an official government service portal focused on Australia. The agency portal for Centrelink, Medicare and Child Support services. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #180 in this index
- Sector rank
- Leading government site in Australia
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| my.gov.au | ≈ 36 million / month | #181 class competitor | — |
| ato.gov.au | ≈ 27 million / month | #182 class competitor | — |
| health.gov.au | ≈ 18 million / month | #183 class competitor | — |
What is Services Australia?
Services Australia (servicesaustralia.gov.au) is an official government service portal serving users in Australia. The agency portal for Centrelink, Medicare and Child Support services. It ranks #180 among the most visited websites in the country in this index, within the government category.
Who owns Services Australia?
The site is operated by Services Australia, founded by Australian Government. The company was established in 2011 and is headquartered in Canberra, Australia. It employs around 30,000+.
Traffic and audience
Traffic estimates place Services Australia at roughly 60 million visits per month, about 2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Services Australia makes money
Revenue comes primarily from public funding, alongside .
Competitors in Australia
Its closest rivals include my.gov.au, ato.gov.au, health.gov.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Services Australia is founded in Canberra, Australia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #180 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Services Australia?
Services Australia is operated by Services Australia. Government agency structure, based on public filings and press reporting.
Where is Services Australia headquartered?
Services Australia is headquartered in Canberra, Australia.
When was Services Australia founded?
Services Australia was founded in 2011 by Australian Government.
How many employees does Services Australia have?
Services Australia employs approximately 30,000+ people.
What is Services Australia's revenue?
Services Australia's revenue: N/A (public service).
Who are Services Australia's competitors?
Main competitors in Australia include my.gov.au, ato.gov.au, health.gov.au.
How does Services Australia make money?
Mainly public funding.
Is Services Australia publicly traded?
Services Australia's ownership: Government agency.
How many visitors does Services Australia get?
Third-party estimates place Services Australia at roughly 60 million visits per month, mostly from Australia, with 69% mobile traffic.
Is Services Australia safe?
Services Australia is an established government site founded in 2011 and ranked #180 in Australia; use the official domain servicesaustralia.gov.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsservicesaustralia.gov.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos