Weatherzone
An Australian weather forecasting site and app with radar and local forecasts.
Weatherzone at a glance
Weatherzone is a technology website and one of the most visited sites in Australia, currently ranked #179 in the country. It was founded in 1998 by Not publicly disclosed and is headquartered in Sydney, Australia. Today Weatherzone is owned by Nine Entertainment. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through advertising, subscriptions. Its closest rivals include bom.gov.au, accuweather.com, abc.net.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| weatherzone | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Australia
Company information
- Website
- weatherzone.com.au
- Sector
- Technology
- Owner
- Nine Entertainment
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1998
- Headquarters
- Sydney, Australia
- Employees
- 50+
- Ownership
- Nine Entertainment controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Weatherzone operates a technology platform focused on Australia. An Australian weather forecasting site and app with radar and local forecasts. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #179 in this index
- Sector rank
- Leading technology site in Australia
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bom.gov.au | ≈ 6 million / month | #180 class competitor | — |
| accuweather.com | ≈ 4.5 million / month | #181 class competitor | — |
| abc.net.au | ≈ 3 million / month | #182 class competitor | — |
What is Weatherzone?
Weatherzone (weatherzone.com.au) is a technology platform serving users in Australia. An Australian weather forecasting site and app with radar and local forecasts. It ranks #179 among the most visited websites in the country in this index, within the technology category.
Who owns Weatherzone?
The site is operated by Nine Entertainment, founded by Not publicly disclosed. The company was established in 1998 and is headquartered in Sydney, Australia. It employs around 50+.
Traffic and audience
Traffic estimates place Weatherzone at roughly 10 million visits per month, about 0.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Weatherzone makes money
Revenue comes primarily from advertising, alongside subscriptions.
Competitors in Australia
Its closest rivals include bom.gov.au, accuweather.com, abc.net.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Weatherzone is founded in Sydney, Australia.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #179 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Weatherzone?
Weatherzone is operated by Nine Entertainment. Subsidiary of public company structure, based on public filings and press reporting.
Where is Weatherzone headquartered?
Weatherzone is headquartered in Sydney, Australia.
When was Weatherzone founded?
Weatherzone was founded in 1998 by Not publicly disclosed.
How many employees does Weatherzone have?
Weatherzone employs approximately 50+ people.
What is Weatherzone's revenue?
Weatherzone's revenue: ≈ $20 million annual revenue (est.).
Who are Weatherzone's competitors?
Main competitors in Australia include bom.gov.au, accuweather.com, abc.net.au.
How does Weatherzone make money?
Mainly advertising, subscriptions.
Is Weatherzone publicly traded?
Weatherzone's ownership: Subsidiary of public company.
How many visitors does Weatherzone get?
Third-party estimates place Weatherzone at roughly 10 million visits per month, mostly from Australia, with 68% mobile traffic.
Is Weatherzone safe?
Weatherzone is an established technology site founded in 1998 and ranked #179 in Australia; use the official domain weatherzone.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsweatherzone.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos