Stayz
An Australian holiday rental marketplace owned by Expedia Group.
Stayz at a glance
Stayz is a travel website and one of the most visited sites in Australia, currently ranked #175 in the country. It was founded in 1997 by Not publicly disclosed and is headquartered in Melbourne, Australia. Today Stayz is owned by Expedia Group. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through booking fees. Its closest rivals include airbnb.com.au, booking.com, wotif.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| stayz | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Australia
Company information
- Website
- stayz.com.au
- Sector
- Travel
- Owner
- Expedia Group
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1997
- Headquarters
- Melbourne, Australia
- Employees
- 200+
- Ownership
- Expedia Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Stayz operates a travel booking platform focused on Australia. An Australian holiday rental marketplace owned by Expedia Group. Revenue comes mainly from booking fees, supported by the other lines listed below.
- Booking fees
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #175 in this index
- Sector rank
- Leading travel site in Australia
- Global rank
- 7000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| airbnb.com.au | ≈ 4.8 million / month | #176 class competitor | — |
| booking.com | ≈ 3.6 million / month | #177 class competitor | — |
| wotif.com | ≈ 2.4 million / month | #178 class competitor | — |
What is Stayz?
Stayz (stayz.com.au) is a travel booking platform serving users in Australia. An Australian holiday rental marketplace owned by Expedia Group. It ranks #175 among the most visited websites in the country in this index, within the travel category.
Who owns Stayz?
The site is operated by Expedia Group, founded by Not publicly disclosed. The company was established in 1997 and is headquartered in Melbourne, Australia. It employs around 200+.
Traffic and audience
Traffic estimates place Stayz at roughly 8 million visits per month, about 0.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Stayz makes money
Revenue comes primarily from booking fees, alongside .
Competitors in Australia
Its closest rivals include airbnb.com.au, booking.com, wotif.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Stayz is founded in Melbourne, Australia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #175 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Stayz?
Stayz is operated by Expedia Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Stayz headquartered?
Stayz is headquartered in Melbourne, Australia.
When was Stayz founded?
Stayz was founded in 1997 by Not publicly disclosed.
How many employees does Stayz have?
Stayz employs approximately 200+ people.
What is Stayz's revenue?
Stayz's revenue: Not publicly disclosed.
Who are Stayz's competitors?
Main competitors in Australia include airbnb.com.au, booking.com, wotif.com.
How does Stayz make money?
Mainly booking fees.
Is Stayz publicly traded?
Stayz's ownership: Subsidiary of public company.
How many visitors does Stayz get?
Third-party estimates place Stayz at roughly 8 million visits per month, mostly from Australia, with 71% mobile traffic.
Is Stayz safe?
Stayz is an established travel site founded in 1997 and ranked #175 in Australia; use the official domain stayz.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsstayz.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos