Rex Airlines
The site of a regional Australian airline.
Rex Airlines at a glance
Rex Airlines is a travel website and one of the most visited sites in Australia, currently ranked #173 in the country. It was founded in 2002 by Regional Express and is headquartered in Sydney, Australia. Today Rex Airlines is owned by Regional Express Holdings. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through passenger fares. Its closest rivals include qantas.com, virginaustralia.com, jetstar.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rex airlines | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Australia
Company information
- Website
- rex.com.au
- Sector
- Travel
- Owner
- Regional Express Holdings
- Owner type
- Public company
- Founders
- Regional Express
- Founded
- 2002
- Headquarters
- Sydney, Australia
- Employees
- 1,500+
- Ownership
- Regional Express Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $500 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $500 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rex Airlines operates a travel booking platform focused on Australia. The site of a regional Australian airline. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #173 in this index
- Sector rank
- Leading travel site in Australia
- Global rank
- 12000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| qantas.com | ≈ 2.4 million / month | #174 class competitor | — |
| virginaustralia.com | ≈ 1.8 million / month | #175 class competitor | — |
| jetstar.com | ≈ 1.2 million / month | #176 class competitor | — |
What is Rex Airlines?
Rex Airlines (rex.com.au) is a travel booking platform serving users in Australia. The site of a regional Australian airline. It ranks #173 among the most visited websites in the country in this index, within the travel category.
Who owns Rex Airlines?
The site is operated by Regional Express Holdings, founded by Regional Express. The company was established in 2002 and is headquartered in Sydney, Australia. It employs around 1,500+.
Traffic and audience
Traffic estimates place Rex Airlines at roughly 4 million visits per month, about 0.1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Rex Airlines makes money
Revenue comes primarily from passenger fares, alongside .
Competitors in Australia
Its closest rivals include qantas.com, virginaustralia.com, jetstar.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
Rex Airlines is founded in Sydney, Australia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #173 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Rex Airlines?
Rex Airlines is operated by Regional Express Holdings. Public company structure, based on public filings and press reporting.
Where is Rex Airlines headquartered?
Rex Airlines is headquartered in Sydney, Australia.
When was Rex Airlines founded?
Rex Airlines was founded in 2002 by Regional Express.
How many employees does Rex Airlines have?
Rex Airlines employs approximately 1,500+ people.
What is Rex Airlines's revenue?
Rex Airlines's revenue: ≈ $500 million annual revenue (est.).
Who are Rex Airlines's competitors?
Main competitors in Australia include qantas.com, virginaustralia.com, jetstar.com.
How does Rex Airlines make money?
Mainly passenger fares.
Is Rex Airlines publicly traded?
Rex Airlines's ownership: Public company.
How many visitors does Rex Airlines get?
Third-party estimates place Rex Airlines at roughly 4 million visits per month, mostly from Australia, with 71% mobile traffic.
Is Rex Airlines safe?
Rex Airlines is an established travel site founded in 2002 and ranked #173 in Australia; use the official domain rex.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrex.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos