Public Transport Victoria
Victoria's public transport timetable and journey planner site.
Public Transport Victoria at a glance
Public Transport Victoria is a travel website and one of the most visited sites in Australia, currently ranked #177 in the country. It was founded in 2012 by Victorian Government and is headquartered in Melbourne, Australia. Today Public Transport Victoria is owned by Department of Transport and Planning (Victoria). Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through public funding, fares. Its closest rivals include transportnsw.info, translink.com.au, google.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| public transport victoria | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Australia
Company information
- Website
- ptv.vic.gov.au
- Sector
- Travel
- Owner
- Department of Transport and Planning (Victoria)
- Owner type
- Government agency
- Founders
- Victorian Government
- Founded
- 2012
- Headquarters
- Melbourne, Australia
- Employees
- 1,000+
- Ownership
- Department of Transport and Planning (Victoria) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Public Transport Victoria operates a travel booking platform focused on Australia. Victoria's public transport timetable and journey planner site. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Fares
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #177 in this index
- Sector rank
- Leading travel site in Australia
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| transportnsw.info | ≈ 7.2 million / month | #178 class competitor | — |
| translink.com.au | ≈ 5.4 million / month | #179 class competitor | — |
| google.com.au | ≈ 3.6 million / month | #180 class competitor | — |
What is Public Transport Victoria?
Public Transport Victoria (ptv.vic.gov.au) is a travel booking platform serving users in Australia. Victoria's public transport timetable and journey planner site. It ranks #177 among the most visited websites in the country in this index, within the travel category.
Who owns Public Transport Victoria?
The site is operated by Department of Transport and Planning (Victoria), founded by Victorian Government. The company was established in 2012 and is headquartered in Melbourne, Australia. It employs around 1,000+.
Traffic and audience
Traffic estimates place Public Transport Victoria at roughly 12 million visits per month, about 0.4 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Public Transport Victoria makes money
Revenue comes primarily from public funding, alongside fares.
Competitors in Australia
Its closest rivals include transportnsw.info, translink.com.au, google.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Public Transport Victoria is founded in Melbourne, Australia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #177 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Public Transport Victoria?
Public Transport Victoria is operated by Department of Transport and Planning (Victoria). Government agency structure, based on public filings and press reporting.
Where is Public Transport Victoria headquartered?
Public Transport Victoria is headquartered in Melbourne, Australia.
When was Public Transport Victoria founded?
Public Transport Victoria was founded in 2012 by Victorian Government.
How many employees does Public Transport Victoria have?
Public Transport Victoria employs approximately 1,000+ people.
What is Public Transport Victoria's revenue?
Public Transport Victoria's revenue: N/A (public service).
Who are Public Transport Victoria's competitors?
Main competitors in Australia include transportnsw.info, translink.com.au, google.com.au.
How does Public Transport Victoria make money?
Mainly public funding, fares.
Is Public Transport Victoria publicly traded?
Public Transport Victoria's ownership: Government agency.
How many visitors does Public Transport Victoria get?
Third-party estimates place Public Transport Victoria at roughly 12 million visits per month, mostly from Australia, with 71% mobile traffic.
Is Public Transport Victoria safe?
Public Transport Victoria is an established travel site founded in 2012 and ranked #177 in Australia; use the official domain ptv.vic.gov.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsptv.vic.gov.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos