Jetstar
The site of Qantas's low-cost airline.
Jetstar at a glance
Jetstar is a travel website and one of the most visited sites in Australia, currently ranked #171 in the country. It was founded in 2004 by Qantas and is headquartered in Melbourne, Australia. Today Jetstar is owned by Qantas Airways. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through passenger fares, ancillary fees. Its closest rivals include virginaustralia.com, qantas.com, rex.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jetstar | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Australia
Company information
- Website
- jetstar.com
- Sector
- Travel
- Owner
- Qantas Airways
- Owner type
- Subsidiary of public company
- Founders
- Qantas
- Founded
- 2004
- Headquarters
- Melbourne, Australia
- Employees
- 5,000+
- Ownership
- Qantas Airways controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $4 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jetstar operates a travel booking platform focused on Australia. The site of Qantas's low-cost airline. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Ancillary fees
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #171 in this index
- Sector rank
- Leading travel site in Australia
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| virginaustralia.com | ≈ 15 million / month | #172 class competitor | — |
| qantas.com | ≈ 11.2 million / month | #173 class competitor | — |
| rex.com.au | ≈ 7.5 million / month | #174 class competitor | — |
What is Jetstar?
Jetstar (jetstar.com) is a travel booking platform serving users in Australia. The site of Qantas's low-cost airline. It ranks #171 among the most visited websites in the country in this index, within the travel category.
Who owns Jetstar?
The site is operated by Qantas Airways, founded by Qantas. The company was established in 2004 and is headquartered in Melbourne, Australia. It employs around 5,000+.
Traffic and audience
Traffic estimates place Jetstar at roughly 25 million visits per month, about 0.8 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Jetstar makes money
Revenue comes primarily from passenger fares, alongside ancillary fees.
Competitors in Australia
Its closest rivals include virginaustralia.com, qantas.com, rex.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Jetstar is founded in Melbourne, Australia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #171 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Jetstar?
Jetstar is operated by Qantas Airways. Subsidiary of public company structure, based on public filings and press reporting.
Where is Jetstar headquartered?
Jetstar is headquartered in Melbourne, Australia.
When was Jetstar founded?
Jetstar was founded in 2004 by Qantas.
How many employees does Jetstar have?
Jetstar employs approximately 5,000+ people.
What is Jetstar's revenue?
Jetstar's revenue: ≈ $4 billion annual revenue (est.).
Who are Jetstar's competitors?
Main competitors in Australia include virginaustralia.com, qantas.com, rex.com.au.
How does Jetstar make money?
Mainly passenger fares, ancillary fees.
Is Jetstar publicly traded?
Jetstar's ownership: Subsidiary of public company.
How many visitors does Jetstar get?
Third-party estimates place Jetstar at roughly 25 million visits per month, mostly from Australia, with 71% mobile traffic.
Is Jetstar safe?
Jetstar is an established travel site founded in 2004 and ranked #171 in Australia; use the official domain jetstar.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjetstar.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos