Virgin Australia
The site of Australia's second-largest full-service airline.
Virgin Australia at a glance
Virgin Australia is a travel website and one of the most visited sites in Australia, currently ranked #172 in the country. It was founded in 2000 by Richard Branson, Brett Godfrey and is headquartered in Brisbane, Australia. Today Virgin Australia is owned by Virgin Australia Holdings (Qatar Airways, Bain Capital). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through passenger fares, loyalty program. Its closest rivals include qantas.com, jetstar.com, rex.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| virgin australia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Australia
Company information
- Website
- virginaustralia.com
- Sector
- Travel
- Owner
- Virgin Australia Holdings (Qatar Airways, Bain Capital)
- Owner type
- Private company
- Founders
- Richard Branson, Brett Godfrey
- Founded
- 2000
- Headquarters
- Brisbane, Australia
- Employees
- 6,000+
- Ownership
- Virgin Australia Holdings (Qatar Airways, Bain Capital) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $5 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Virgin Australia operates a travel booking platform focused on Australia. The site of Australia's second-largest full-service airline. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Loyalty program
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #172 in this index
- Sector rank
- Leading travel site in Australia
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| qantas.com | ≈ 15 million / month | #173 class competitor | — |
| jetstar.com | ≈ 11.2 million / month | #174 class competitor | — |
| rex.com.au | ≈ 7.5 million / month | #175 class competitor | — |
What is Virgin Australia?
Virgin Australia (virginaustralia.com) is a travel booking platform serving users in Australia. The site of Australia's second-largest full-service airline. It ranks #172 among the most visited websites in the country in this index, within the travel category.
Who owns Virgin Australia?
The site is operated by Virgin Australia Holdings (Qatar Airways, Bain Capital), founded by Richard Branson, Brett Godfrey. The company was established in 2000 and is headquartered in Brisbane, Australia. It employs around 6,000+.
Traffic and audience
Traffic estimates place Virgin Australia at roughly 25 million visits per month, about 0.8 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Virgin Australia makes money
Revenue comes primarily from passenger fares, alongside loyalty program.
Competitors in Australia
Its closest rivals include qantas.com, jetstar.com, rex.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Virgin Australia is founded in Brisbane, Australia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Virgin Australia?
Virgin Australia is operated by Virgin Australia Holdings (Qatar Airways, Bain Capital). Private company structure, based on public filings and press reporting.
Where is Virgin Australia headquartered?
Virgin Australia is headquartered in Brisbane, Australia.
When was Virgin Australia founded?
Virgin Australia was founded in 2000 by Richard Branson, Brett Godfrey.
How many employees does Virgin Australia have?
Virgin Australia employs approximately 6,000+ people.
What is Virgin Australia's revenue?
Virgin Australia's revenue: ≈ $5 billion annual revenue (est.).
Who are Virgin Australia's competitors?
Main competitors in Australia include qantas.com, jetstar.com, rex.com.au.
How does Virgin Australia make money?
Mainly passenger fares, loyalty program.
Is Virgin Australia publicly traded?
No — Virgin Australia is not listed as an independent public company; it is operated by Virgin Australia Holdings (Qatar Airways, Bain Capital).
How many visitors does Virgin Australia get?
Third-party estimates place Virgin Australia at roughly 25 million visits per month, mostly from Australia, with 71% mobile traffic.
Is Virgin Australia safe?
Virgin Australia is an established travel site founded in 2000 and ranked #172 in Australia; use the official domain virginaustralia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvirginaustralia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos