Airbnb Australia
The Australian audience of the home rental marketplace.
Airbnb Australia at a glance
Airbnb Australia is a travel website and one of the most visited sites in Australia, currently ranked #169 in the country. It was founded in 2008 by Brian Chesky, Joe Gebbia, Nathan Blecharczyk and is headquartered in San Francisco, CA, USA. Today Airbnb Australia is owned by Airbnb, Inc.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through guest and host fees. Its closest rivals include booking.com, stayz.com.au, wotif.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| airbnb australia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Australia
Company information
- Website
- airbnb.com.au
- Sector
- Travel
- Owner
- Airbnb, Inc.
- Owner type
- Public company
- Founders
- Brian Chesky, Joe Gebbia, Nathan Blecharczyk
- Founded
- 2008
- Headquarters
- San Francisco, CA, USA
- Employees
- 6,000+
- Ownership
- Airbnb, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Airbnb Australia operates a travel booking platform focused on Australia. The Australian audience of the home rental marketplace. Revenue comes mainly from guest and host fees, supported by the other lines listed below.
- Guest and host fees
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #169 in this index
- Sector rank
- Leading travel site in Australia
- Global rank
- 150
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| booking.com | ≈ 18 million / month | #170 class competitor | — |
| stayz.com.au | ≈ 13.5 million / month | #171 class competitor | — |
| wotif.com | ≈ 9 million / month | #172 class competitor | — |
What is Airbnb Australia?
Airbnb Australia (airbnb.com.au) is a travel booking platform serving users in Australia. The Australian audience of the home rental marketplace. It ranks #169 among the most visited websites in the country in this index, within the travel category.
Who owns Airbnb Australia?
The site is operated by Airbnb, Inc., founded by Brian Chesky, Joe Gebbia, Nathan Blecharczyk. The company was established in 2008 and is headquartered in San Francisco, CA, USA. It employs around 6,000+.
Traffic and audience
Traffic estimates place Airbnb Australia at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Airbnb Australia makes money
Revenue comes primarily from guest and host fees, alongside .
Competitors in Australia
Its closest rivals include booking.com, stayz.com.au, wotif.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Airbnb Australia is founded in San Francisco, CA, USA.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #169 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Airbnb Australia?
Airbnb Australia is operated by Airbnb, Inc.. Public company structure, based on public filings and press reporting.
Where is Airbnb Australia headquartered?
Airbnb Australia is headquartered in San Francisco, CA, USA.
When was Airbnb Australia founded?
Airbnb Australia was founded in 2008 by Brian Chesky, Joe Gebbia, Nathan Blecharczyk.
How many employees does Airbnb Australia have?
Airbnb Australia employs approximately 6,000+ people.
What is Airbnb Australia's revenue?
Airbnb Australia's revenue: Not publicly disclosed.
Who are Airbnb Australia's competitors?
Main competitors in Australia include booking.com, stayz.com.au, wotif.com.
How does Airbnb Australia make money?
Mainly guest and host fees.
Is Airbnb Australia publicly traded?
Airbnb Australia's ownership: Public company.
How many visitors does Airbnb Australia get?
Third-party estimates place Airbnb Australia at roughly 30 million visits per month, mostly from Australia, with 71% mobile traffic.
Is Airbnb Australia safe?
Airbnb Australia is an established travel site founded in 2008 and ranked #169 in Australia; use the official domain airbnb.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsairbnb.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos