MECCA
An Australian beauty retailer with an online store and loyalty program.
MECCA at a glance
MECCA is an e-commerce website and one of the most visited sites in Australia, currently ranked #167 in the country. It was founded in 1997 by Jo Horgan and is headquartered in Melbourne, Australia. Today MECCA is owned by MECCA Brands. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through product sales. Its closest rivals include sephora.com.au, priceline.com.au, chemistwarehouse.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mecca | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Australia
Company information
- Website
- mecca.com
- Sector
- E-commerce
- Owner
- MECCA Brands
- Owner type
- Private company
- Founders
- Jo Horgan
- Founded
- 1997
- Headquarters
- Melbourne, Australia
- Employees
- 5,000+
- Ownership
- MECCA Brands controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MECCA operates an online retail and marketplace platform focused on Australia. An Australian beauty retailer with an online store and loyalty program. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #167 in this index
- Sector rank
- Leading e-commerce site in Australia
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sephora.com.au | ≈ 7.2 million / month | #168 class competitor | — |
| priceline.com.au | ≈ 5.4 million / month | #169 class competitor | — |
| chemistwarehouse.com.au | ≈ 3.6 million / month | #170 class competitor | — |
What is MECCA?
MECCA (mecca.com) is an online retail and marketplace platform serving users in Australia. An Australian beauty retailer with an online store and loyalty program. It ranks #167 among the most visited websites in the country in this index, within the e-commerce category.
Who owns MECCA?
The site is operated by MECCA Brands, founded by Jo Horgan. The company was established in 1997 and is headquartered in Melbourne, Australia. It employs around 5,000+.
Traffic and audience
Traffic estimates place MECCA at roughly 12 million visits per month, about 0.4 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How MECCA makes money
Revenue comes primarily from product sales, alongside .
Competitors in Australia
Its closest rivals include sephora.com.au, priceline.com.au, chemistwarehouse.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
MECCA is founded in Melbourne, Australia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #167 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns MECCA?
MECCA is operated by MECCA Brands. Private company structure, based on public filings and press reporting.
Where is MECCA headquartered?
MECCA is headquartered in Melbourne, Australia.
When was MECCA founded?
MECCA was founded in 1997 by Jo Horgan.
How many employees does MECCA have?
MECCA employs approximately 5,000+ people.
What is MECCA's revenue?
MECCA's revenue: ≈ $1.5 billion annual revenue (est.).
Who are MECCA's competitors?
Main competitors in Australia include sephora.com.au, priceline.com.au, chemistwarehouse.com.au.
How does MECCA make money?
Mainly product sales.
Is MECCA publicly traded?
No — MECCA is not listed as an independent public company; it is operated by MECCA Brands.
How many visitors does MECCA get?
Third-party estimates place MECCA at roughly 12 million visits per month, mostly from Australia, with 76% mobile traffic.
Is MECCA safe?
MECCA is an established e-commerce site founded in 1997 and ranked #167 in Australia; use the official domain mecca.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmecca.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos