Qantas
The site of Australia's flag carrier for flights and Qantas Frequent Flyer.
Qantas at a glance
Qantas is a travel website and one of the most visited sites in Australia, currently ranked #170 in the country. It was founded in 1920 by Hudson Fysh, Paul McGinness, Fergus McMaster and is headquartered in Sydney, Australia. Today Qantas is owned by Qantas Airways. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through passenger fares, loyalty program, cargo. Its closest rivals include virginaustralia.com, jetstar.com, rex.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| qantas | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Australia
Company information
- Website
- qantas.com
- Sector
- Travel
- Owner
- Qantas Airways
- Owner type
- Public company
- Founders
- Hudson Fysh, Paul McGinness, Fergus McMaster
- Founded
- 1920
- Headquarters
- Sydney, Australia
- Employees
- 25,000+
- Ownership
- Qantas Airways controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $14 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $14 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Qantas operates a travel booking platform focused on Australia. The site of Australia's flag carrier for flights and Qantas Frequent Flyer. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Loyalty program
- Cargo
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #170 in this index
- Sector rank
- Leading travel site in Australia
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| virginaustralia.com | ≈ 36 million / month | #171 class competitor | — |
| jetstar.com | ≈ 27 million / month | #172 class competitor | — |
| rex.com.au | ≈ 18 million / month | #173 class competitor | — |
What is Qantas?
Qantas (qantas.com) is a travel booking platform serving users in Australia. The site of Australia's flag carrier for flights and Qantas Frequent Flyer. It ranks #170 among the most visited websites in the country in this index, within the travel category.
Who owns Qantas?
The site is operated by Qantas Airways, founded by Hudson Fysh, Paul McGinness, Fergus McMaster. The company was established in 1920 and is headquartered in Sydney, Australia. It employs around 25,000+.
Traffic and audience
Traffic estimates place Qantas at roughly 60 million visits per month, about 2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Qantas makes money
Revenue comes primarily from passenger fares, alongside loyalty program, cargo.
Competitors in Australia
Its closest rivals include virginaustralia.com, jetstar.com, rex.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1920
Qantas is founded in Sydney, Australia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #170 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Qantas?
Qantas is operated by Qantas Airways. Public company structure, based on public filings and press reporting.
Where is Qantas headquartered?
Qantas is headquartered in Sydney, Australia.
When was Qantas founded?
Qantas was founded in 1920 by Hudson Fysh, Paul McGinness, Fergus McMaster.
How many employees does Qantas have?
Qantas employs approximately 25,000+ people.
What is Qantas's revenue?
Qantas's revenue: ≈ $14 billion annual revenue (est.).
Who are Qantas's competitors?
Main competitors in Australia include virginaustralia.com, jetstar.com, rex.com.au.
How does Qantas make money?
Mainly passenger fares, loyalty program, cargo.
Is Qantas publicly traded?
Qantas's ownership: Public company.
How many visitors does Qantas get?
Third-party estimates place Qantas at roughly 60 million visits per month, mostly from Australia, with 71% mobile traffic.
Is Qantas safe?
Qantas is an established travel site founded in 1920 and ranked #170 in Australia; use the official domain qantas.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsqantas.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos