Sephora Australia
The Australian online store of the beauty retailer.
Sephora Australia at a glance
Sephora Australia is an e-commerce website and one of the most visited sites in Australia, currently ranked #166 in the country. It was founded in 2017 by Dominique Mandonnaud and is headquartered in Sydney, Australia. Today Sephora Australia is owned by LVMH. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through product sales. Its closest rivals include priceline.com.au, mecca.com, chemistwarehouse.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sephora australia | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Australia
Company information
- Website
- sephora.com.au
- Sector
- E-commerce
- Owner
- LVMH
- Owner type
- Subsidiary of public company
- Founders
- Dominique Mandonnaud
- Founded
- 2017
- Headquarters
- Sydney, Australia
- Employees
- 1,500+
- Ownership
- LVMH controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sephora Australia operates an online retail and marketplace platform focused on Australia. The Australian online store of the beauty retailer. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #166 in this index
- Sector rank
- Leading e-commerce site in Australia
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| priceline.com.au | ≈ 6 million / month | #167 class competitor | — |
| mecca.com | ≈ 4.5 million / month | #168 class competitor | — |
| chemistwarehouse.com.au | ≈ 3 million / month | #169 class competitor | — |
What is Sephora Australia?
Sephora Australia (sephora.com.au) is an online retail and marketplace platform serving users in Australia. The Australian online store of the beauty retailer. It ranks #166 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Sephora Australia?
The site is operated by LVMH, founded by Dominique Mandonnaud. The company was established in 2017 and is headquartered in Sydney, Australia. It employs around 1,500+.
Traffic and audience
Traffic estimates place Sephora Australia at roughly 10 million visits per month, about 0.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Sephora Australia makes money
Revenue comes primarily from product sales, alongside .
Competitors in Australia
Its closest rivals include priceline.com.au, mecca.com, chemistwarehouse.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
Sephora Australia is founded in Sydney, Australia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #166 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Sephora Australia?
Sephora Australia is operated by LVMH. Subsidiary of public company structure, based on public filings and press reporting.
Where is Sephora Australia headquartered?
Sephora Australia is headquartered in Sydney, Australia.
When was Sephora Australia founded?
Sephora Australia was founded in 2017 by Dominique Mandonnaud.
How many employees does Sephora Australia have?
Sephora Australia employs approximately 1,500+ people.
What is Sephora Australia's revenue?
Sephora Australia's revenue: Not publicly disclosed.
Who are Sephora Australia's competitors?
Main competitors in Australia include priceline.com.au, mecca.com, chemistwarehouse.com.au.
How does Sephora Australia make money?
Mainly product sales.
Is Sephora Australia publicly traded?
Sephora Australia's ownership: Subsidiary of public company.
How many visitors does Sephora Australia get?
Third-party estimates place Sephora Australia at roughly 10 million visits per month, mostly from Australia, with 76% mobile traffic.
Is Sephora Australia safe?
Sephora Australia is an established e-commerce site founded in 2017 and ranked #166 in Australia; use the official domain sephora.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssephora.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos