Expedia Canada
The Canadian edition of the online travel agency.
Expedia Canada at a glance
Expedia Canada is a travel website and one of the most visited sites in Canada, currently ranked #180 in the country. It was founded in 1996 by Rich Barton and is headquartered in Seattle, WA, USA (Canadian audience). Today Expedia Canada is owned by Expedia Group. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through booking commissions. Its closest rivals include booking.com, flightcentre.ca, aircanada.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| expedia canada | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Canada
Company information
- Website
- expedia.ca
- Sector
- Travel
- Owner
- Expedia Group
- Owner type
- Subsidiary of public company
- Founders
- Rich Barton
- Founded
- 1996
- Headquarters
- Seattle, WA, USA (Canadian audience)
- Employees
- 16,000+
- Ownership
- Expedia Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Expedia Canada operates a travel booking platform focused on Canada. The Canadian edition of the online travel agency. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
Products & services
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #180 in this index
- Sector rank
- Leading travel site in Canada
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| booking.com | ≈ 9 million / month | #181 class competitor | — |
| flightcentre.ca | ≈ 6.7 million / month | #182 class competitor | — |
| aircanada.com | ≈ 4.5 million / month | #183 class competitor | — |
What is Expedia Canada?
Expedia Canada (expedia.ca) is a travel booking platform serving users in Canada. The Canadian edition of the online travel agency. It ranks #180 among the most visited websites in the country in this index, within the travel category.
Who owns Expedia Canada?
The site is operated by Expedia Group, founded by Rich Barton. The company was established in 1996 and is headquartered in Seattle, WA, USA (Canadian audience). It employs around 16,000+.
Traffic and audience
Traffic estimates place Expedia Canada at roughly 15 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Expedia Canada makes money
Revenue comes primarily from booking commissions, alongside .
Competitors in Canada
Its closest rivals include booking.com, flightcentre.ca, aircanada.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Expedia Canada is founded in Seattle, WA, USA (Canadian audience).
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #180 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Expedia Canada?
Expedia Canada is operated by Expedia Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Expedia Canada headquartered?
Expedia Canada is headquartered in Seattle, WA, USA (Canadian audience).
When was Expedia Canada founded?
Expedia Canada was founded in 1996 by Rich Barton.
How many employees does Expedia Canada have?
Expedia Canada employs approximately 16,000+ people.
What is Expedia Canada's revenue?
Expedia Canada's revenue: Not publicly disclosed.
Who are Expedia Canada's competitors?
Main competitors in Canada include booking.com, flightcentre.ca, aircanada.com.
How does Expedia Canada make money?
Mainly booking commissions.
Is Expedia Canada publicly traded?
Expedia Canada's ownership: Subsidiary of public company.
How many visitors does Expedia Canada get?
Third-party estimates place Expedia Canada at roughly 15 million visits per month, mostly from Canada, with 71% mobile traffic.
Is Expedia Canada safe?
Expedia Canada is an established travel site founded in 1996 and ranked #180 in Canada; use the official domain expedia.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsexpedia.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos