WestJet
The site of Canada's second-largest airline for flights and WestJet Rewards.
WestJet at a glance
WestJet is a travel website and one of the most visited sites in Canada, currently ranked #176 in the country. It was founded in 1996 by Clive Beddoe and partners and is headquartered in Calgary, Canada. Today WestJet is owned by WestJet Group (Onex). Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through passenger fares, ancillary fees, loyalty program. Its closest rivals include aircanada.com, flyporter.com, flightcentre.ca.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| westjet | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Canada
Company information
- Website
- westjet.com
- Sector
- Travel
- Owner
- WestJet Group (Onex)
- Owner type
- Private company
- Founders
- Clive Beddoe and partners
- Founded
- 1996
- Headquarters
- Calgary, Canada
- Employees
- 14,000+
- Ownership
- WestJet Group (Onex) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6 billion annual revenue (est.)
- Languages
- English, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $6 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
WestJet operates a travel booking platform focused on Canada. The site of Canada's second-largest airline for flights and WestJet Rewards. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Ancillary fees
- Loyalty program
Products & services
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #176 in this index
- Sector rank
- Leading travel site in Canada
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| aircanada.com | ≈ 18 million / month | #177 class competitor | — |
| flyporter.com | ≈ 13.5 million / month | #178 class competitor | — |
| flightcentre.ca | ≈ 9 million / month | #179 class competitor | — |
What is WestJet?
WestJet (westjet.com) is a travel booking platform serving users in Canada. The site of Canada's second-largest airline for flights and WestJet Rewards. It ranks #176 among the most visited websites in the country in this index, within the travel category.
Who owns WestJet?
The site is operated by WestJet Group (Onex), founded by Clive Beddoe and partners. The company was established in 1996 and is headquartered in Calgary, Canada. It employs around 14,000+.
Traffic and audience
Traffic estimates place WestJet at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How WestJet makes money
Revenue comes primarily from passenger fares, alongside ancillary fees, loyalty program.
Competitors in Canada
Its closest rivals include aircanada.com, flyporter.com, flightcentre.ca.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
WestJet is founded in Calgary, Canada.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #176 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns WestJet?
WestJet is operated by WestJet Group (Onex). Private company structure, based on public filings and press reporting.
Where is WestJet headquartered?
WestJet is headquartered in Calgary, Canada.
When was WestJet founded?
WestJet was founded in 1996 by Clive Beddoe and partners.
How many employees does WestJet have?
WestJet employs approximately 14,000+ people.
What is WestJet's revenue?
WestJet's revenue: ≈ $6 billion annual revenue (est.).
Who are WestJet's competitors?
Main competitors in Canada include aircanada.com, flyporter.com, flightcentre.ca.
How does WestJet make money?
Mainly passenger fares, ancillary fees, loyalty program.
Is WestJet publicly traded?
No — WestJet is not listed as an independent public company; it is operated by WestJet Group (Onex).
How many visitors does WestJet get?
Third-party estimates place WestJet at roughly 30 million visits per month, mostly from Canada, with 71% mobile traffic.
Is WestJet safe?
WestJet is an established travel site founded in 1996 and ranked #176 in Canada; use the official domain westjet.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswestjet.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos