Peach Aviation
The site of Japan's leading low-cost airline for flights and add-ons.
Peach Aviation at a glance
Peach Aviation is a travel website and one of the most visited sites in Japan, currently ranked #88 in the country. It was founded in 2011 by ANA Holdings, Innovative Aviation Partners, Hong Kong investors and is headquartered in Osaka, Japan. Today Peach Aviation is owned by Peach Aviation Ltd. (ANA Holdings). Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through passenger fares, ancillary fees. Its closest rivals include ana.co.jp, jal.co.jp, skymark.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| peach aviation | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Japan
Company information
- Website
- flypeach.com
- Sector
- Travel
- Owner
- Peach Aviation Ltd. (ANA Holdings)
- Owner type
- Subsidiary of public company
- Founders
- ANA Holdings, Innovative Aviation Partners, Hong Kong investors
- Founded
- 2011
- Headquarters
- Osaka, Japan
- Employees
- 2,000+
- Ownership
- Peach Aviation Ltd. (ANA Holdings) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Japanese, English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Peach Aviation operates a travel booking platform focused on Japan. The site of Japan's leading low-cost airline for flights and add-ons. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Ancillary fees
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #88 in this index
- Sector rank
- Leading travel site in Japan
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ana.co.jp | ≈ 12 million / month | #89 class competitor | — |
| jal.co.jp | ≈ 9 million / month | #90 class competitor | — |
| skymark.co.jp | ≈ 6 million / month | #91 class competitor | — |
What is Peach Aviation?
Peach Aviation (flypeach.com) is a travel booking platform serving users in Japan. The site of Japan's leading low-cost airline for flights and add-ons. It ranks #88 among the most visited websites in the country in this index, within the travel category.
Who owns Peach Aviation?
The site is operated by Peach Aviation Ltd. (ANA Holdings), founded by ANA Holdings, Innovative Aviation Partners, Hong Kong investors. The company was established in 2011 and is headquartered in Osaka, Japan. It employs around 2,000+.
Traffic and audience
Traffic estimates place Peach Aviation at roughly 20 million visits per month, about 0.7 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Peach Aviation makes money
Revenue comes primarily from passenger fares, alongside ancillary fees.
Competitors in Japan
Its closest rivals include ana.co.jp, jal.co.jp, skymark.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Peach Aviation is founded in Osaka, Japan.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #88 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Peach Aviation?
Peach Aviation is operated by Peach Aviation Ltd. (ANA Holdings). Subsidiary of public company structure, based on public filings and press reporting.
Where is Peach Aviation headquartered?
Peach Aviation is headquartered in Osaka, Japan.
When was Peach Aviation founded?
Peach Aviation was founded in 2011 by ANA Holdings, Innovative Aviation Partners, Hong Kong investors.
How many employees does Peach Aviation have?
Peach Aviation employs approximately 2,000+ people.
What is Peach Aviation's revenue?
Peach Aviation's revenue: ≈ $1 billion annual revenue (est.).
Who are Peach Aviation's competitors?
Main competitors in Japan include ana.co.jp, jal.co.jp, skymark.co.jp.
How does Peach Aviation make money?
Mainly passenger fares, ancillary fees.
Is Peach Aviation publicly traded?
Peach Aviation's ownership: Subsidiary of public company.
How many visitors does Peach Aviation get?
Third-party estimates place Peach Aviation at roughly 20 million visits per month, mostly from Japan, with 71% mobile traffic.
Is Peach Aviation safe?
Peach Aviation is an established travel site founded in 2011 and ranked #88 in Japan; use the official domain flypeach.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsflypeach.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos