kurashiru
A Japanese recipe video platform with short cooking videos and a large app audience.
kurashiru at a glance
kurashiru is a food & delivery website and one of the most visited sites in Japan, currently ranked #91 in the country. It was founded in 2016 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today kurashiru is owned by dely, Inc. (LY Corporation). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through advertising, premium subscriptions, commerce. Its closest rivals include cookpad.com, delishkitchen.tv, tabelog.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kurashiru | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Japan
Company information
- Website
- kurashiru.com
- Sector
- Food & Delivery
- Owner
- dely, Inc. (LY Corporation)
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 2016
- Headquarters
- Tokyo, Japan
- Employees
- 300+
- Ownership
- dely, Inc. (LY Corporation) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
kurashiru operates a food and grocery delivery platform focused on Japan. A Japanese recipe video platform with short cooking videos and a large app audience. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Premium subscriptions
- Commerce
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #91 in this index
- Sector rank
- Leading food & delivery site in Japan
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cookpad.com | ≈ 36 million / month | #92 class competitor | — |
| delishkitchen.tv | ≈ 27 million / month | #93 class competitor | — |
| tabelog.com | ≈ 18 million / month | #94 class competitor | — |
What is kurashiru?
kurashiru (kurashiru.com) is a food and grocery delivery platform serving users in Japan. A Japanese recipe video platform with short cooking videos and a large app audience. It ranks #91 among the most visited websites in the country in this index, within the food & delivery category.
Who owns kurashiru?
The site is operated by dely, Inc. (LY Corporation), founded by Not publicly disclosed. The company was established in 2016 and is headquartered in Tokyo, Japan. It employs around 300+.
Traffic and audience
Traffic estimates place kurashiru at roughly 60 million visits per month, about 2 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How kurashiru makes money
Revenue comes primarily from advertising, alongside premium subscriptions, commerce.
Competitors in Japan
Its closest rivals include cookpad.com, delishkitchen.tv, tabelog.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2016
kurashiru is founded in Tokyo, Japan.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #91 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns kurashiru?
kurashiru is operated by dely, Inc. (LY Corporation). Subsidiary of public company structure, based on public filings and press reporting.
Where is kurashiru headquartered?
kurashiru is headquartered in Tokyo, Japan.
When was kurashiru founded?
kurashiru was founded in 2016 by Not publicly disclosed.
How many employees does kurashiru have?
kurashiru employs approximately 300+ people.
What is kurashiru's revenue?
kurashiru's revenue: ≈ $50 million annual revenue (est.).
Who are kurashiru's competitors?
Main competitors in Japan include cookpad.com, delishkitchen.tv, tabelog.com.
How does kurashiru make money?
Mainly advertising, premium subscriptions, commerce.
Is kurashiru publicly traded?
kurashiru's ownership: Subsidiary of public company.
How many visitors does kurashiru get?
Third-party estimates place kurashiru at roughly 60 million visits per month, mostly from Japan, with 89% mobile traffic.
Is kurashiru safe?
kurashiru is an established food & delivery site founded in 2016 and ranked #91 in Japan; use the official domain kurashiru.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskurashiru.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos