Menulog
An Australian food delivery marketplace for restaurants and takeaways.
Menulog at a glance
Menulog is a food & delivery website and one of the most visited sites in Australia, currently ranked #186 in the country. It was founded in 2006 by Not publicly disclosed and is headquartered in Sydney, Australia. Today Menulog is owned by Just Eat Takeaway.com (Prosus). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through commissions, delivery fees. Its closest rivals include ubereats.com, doordash.com, deliveroo.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| menulog | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Australia
Company information
- Website
- menulog.com.au
- Sector
- Food & Delivery
- Owner
- Just Eat Takeaway.com (Prosus)
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 2006
- Headquarters
- Sydney, Australia
- Employees
- 500+
- Ownership
- Just Eat Takeaway.com (Prosus) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Menulog operates a food and grocery delivery platform focused on Australia. An Australian food delivery marketplace for restaurants and takeaways. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Delivery fees
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #186 in this index
- Sector rank
- Leading food & delivery site in Australia
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ubereats.com | ≈ 9 million / month | #187 class competitor | — |
| doordash.com | ≈ 6.7 million / month | #188 class competitor | — |
| deliveroo.com.au | ≈ 4.5 million / month | #189 class competitor | — |
What is Menulog?
Menulog (menulog.com.au) is a food and grocery delivery platform serving users in Australia. An Australian food delivery marketplace for restaurants and takeaways. It ranks #186 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Menulog?
The site is operated by Just Eat Takeaway.com (Prosus), founded by Not publicly disclosed. The company was established in 2006 and is headquartered in Sydney, Australia. It employs around 500+.
Traffic and audience
Traffic estimates place Menulog at roughly 15 million visits per month, about 0.5 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Menulog makes money
Revenue comes primarily from commissions, alongside delivery fees.
Competitors in Australia
Its closest rivals include ubereats.com, doordash.com, deliveroo.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Menulog is founded in Sydney, Australia.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #186 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Menulog?
Menulog is operated by Just Eat Takeaway.com (Prosus). Subsidiary of public company structure, based on public filings and press reporting.
Where is Menulog headquartered?
Menulog is headquartered in Sydney, Australia.
When was Menulog founded?
Menulog was founded in 2006 by Not publicly disclosed.
How many employees does Menulog have?
Menulog employs approximately 500+ people.
What is Menulog's revenue?
Menulog's revenue: ≈ $300 million annual revenue (est.).
Who are Menulog's competitors?
Main competitors in Australia include ubereats.com, doordash.com, deliveroo.com.au.
How does Menulog make money?
Mainly commissions, delivery fees.
Is Menulog publicly traded?
Menulog's ownership: Subsidiary of public company.
How many visitors does Menulog get?
Third-party estimates place Menulog at roughly 15 million visits per month, mostly from Australia, with 89% mobile traffic.
Is Menulog safe?
Menulog is an established food & delivery site founded in 2006 and ranked #186 in Australia; use the official domain menulog.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmenulog.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos