healthdirect
A government-backed health information and symptom checker service.
healthdirect at a glance
healthdirect is a health website and one of the most visited sites in Australia, currently ranked #183 in the country. It was founded in 2006 by Australian and state governments and is headquartered in Sydney, Australia. Today healthdirect is owned by Healthdirect Australia. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through government funding. Its closest rivals include webmd.com, nhs.uk, health.gov.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| healthdirect | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Australia
Company information
- Website
- healthdirect.gov.au
- Sector
- Health
- Owner
- Healthdirect Australia
- Owner type
- Government agency
- Founders
- Australian and state governments
- Founded
- 2006
- Headquarters
- Sydney, Australia
- Employees
- 500+
- Ownership
- Healthdirect Australia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
healthdirect operates a health information and services platform focused on Australia. A government-backed health information and symptom checker service. Revenue comes mainly from government funding, supported by the other lines listed below.
- Government funding
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #183 in this index
- Sector rank
- Leading health site in Australia
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| webmd.com | ≈ 15 million / month | #184 class competitor | — |
| nhs.uk | ≈ 11.2 million / month | #185 class competitor | — |
| health.gov.au | ≈ 7.5 million / month | #186 class competitor | — |
What is healthdirect?
healthdirect (healthdirect.gov.au) is a health information and services platform serving users in Australia. A government-backed health information and symptom checker service. It ranks #183 among the most visited websites in the country in this index, within the health category.
Who owns healthdirect?
The site is operated by Healthdirect Australia, founded by Australian and state governments. The company was established in 2006 and is headquartered in Sydney, Australia. It employs around 500+.
Traffic and audience
Traffic estimates place healthdirect at roughly 25 million visits per month, about 0.8 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How healthdirect makes money
Revenue comes primarily from government funding, alongside .
Competitors in Australia
Its closest rivals include webmd.com, nhs.uk, health.gov.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
healthdirect is founded in Sydney, Australia.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #183 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns healthdirect?
healthdirect is operated by Healthdirect Australia. Government agency structure, based on public filings and press reporting.
Where is healthdirect headquartered?
healthdirect is headquartered in Sydney, Australia.
When was healthdirect founded?
healthdirect was founded in 2006 by Australian and state governments.
How many employees does healthdirect have?
healthdirect employs approximately 500+ people.
What is healthdirect's revenue?
healthdirect's revenue: ≈ $100 million annual revenue (est.).
Who are healthdirect's competitors?
Main competitors in Australia include webmd.com, nhs.uk, health.gov.au.
How does healthdirect make money?
Mainly government funding.
Is healthdirect publicly traded?
healthdirect's ownership: Government agency.
How many visitors does healthdirect get?
Third-party estimates place healthdirect at roughly 25 million visits per month, mostly from Australia, with 75% mobile traffic.
Is healthdirect safe?
healthdirect is an established health site founded in 2006 and ranked #183 in Australia; use the official domain healthdirect.gov.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshealthdirect.gov.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos