HotDoc
An Australian platform for booking GP and clinic appointments online.
HotDoc at a glance
HotDoc is a health website and one of the most visited sites in Australia, currently ranked #184 in the country. It was founded in 2010 by Ben Gillett, Phil Bennetts and is headquartered in Melbourne, Australia. Today HotDoc is owned by Hotdoc Pty Ltd. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through clinic subscriptions. Its closest rivals include healthengine.com.au, healthdirect.gov.au, doctolib.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hotdoc | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Australia
Company information
- Website
- hotdoc.com.au
- Sector
- Health
- Owner
- Hotdoc Pty Ltd
- Owner type
- Private company
- Founders
- Ben Gillett, Phil Bennetts
- Founded
- 2010
- Headquarters
- Melbourne, Australia
- Employees
- 200+
- Ownership
- Hotdoc Pty Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
HotDoc operates a health information and services platform focused on Australia. An Australian platform for booking GP and clinic appointments online. Revenue comes mainly from clinic subscriptions, supported by the other lines listed below.
- Clinic subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #184 in this index
- Sector rank
- Leading health site in Australia
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| healthengine.com.au | ≈ 4.8 million / month | #185 class competitor | — |
| healthdirect.gov.au | ≈ 3.6 million / month | #186 class competitor | — |
| doctolib.fr | ≈ 2.4 million / month | #187 class competitor | — |
What is HotDoc?
HotDoc (hotdoc.com.au) is a health information and services platform serving users in Australia. An Australian platform for booking GP and clinic appointments online. It ranks #184 among the most visited websites in the country in this index, within the health category.
Who owns HotDoc?
The site is operated by Hotdoc Pty Ltd, founded by Ben Gillett, Phil Bennetts. The company was established in 2010 and is headquartered in Melbourne, Australia. It employs around 200+.
Traffic and audience
Traffic estimates place HotDoc at roughly 8 million visits per month, about 0.3 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How HotDoc makes money
Revenue comes primarily from clinic subscriptions, alongside .
Competitors in Australia
Its closest rivals include healthengine.com.au, healthdirect.gov.au, doctolib.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
HotDoc is founded in Melbourne, Australia.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #184 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns HotDoc?
HotDoc is operated by Hotdoc Pty Ltd. Private company structure, based on public filings and press reporting.
Where is HotDoc headquartered?
HotDoc is headquartered in Melbourne, Australia.
When was HotDoc founded?
HotDoc was founded in 2010 by Ben Gillett, Phil Bennetts.
How many employees does HotDoc have?
HotDoc employs approximately 200+ people.
What is HotDoc's revenue?
HotDoc's revenue: ≈ $50 million annual revenue (est.).
Who are HotDoc's competitors?
Main competitors in Australia include healthengine.com.au, healthdirect.gov.au, doctolib.fr.
How does HotDoc make money?
Mainly clinic subscriptions.
Is HotDoc publicly traded?
No — HotDoc is not listed as an independent public company; it is operated by Hotdoc Pty Ltd.
How many visitors does HotDoc get?
Third-party estimates place HotDoc at roughly 8 million visits per month, mostly from Australia, with 75% mobile traffic.
Is HotDoc safe?
HotDoc is an established health site founded in 2010 and ranked #184 in Australia; use the official domain hotdoc.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshotdoc.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos