Priceline
The online store of a health and beauty retailer with Sister Club rewards.
Priceline at a glance
Priceline is a health website and one of the most visited sites in Australia, currently ranked #133 in the country. It was founded in 1992 by Not publicly disclosed and is headquartered in Melbourne, Australia. Today Priceline is owned by Australian Pharmaceutical Industries (Sigma). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through retail sales, franchise fees. Its closest rivals include chemistwarehouse.com.au, sephora.com.au, amazon.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| priceline | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Australia
Company information
- Website
- priceline.com.au
- Sector
- Health
- Owner
- Australian Pharmaceutical Industries (Sigma)
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1992
- Headquarters
- Melbourne, Australia
- Employees
- 5,000+
- Ownership
- Australian Pharmaceutical Industries (Sigma) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Priceline operates a health information and services platform focused on Australia. The online store of a health and beauty retailer with Sister Club rewards. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Franchise fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #133 in this index
- Sector rank
- Leading health site in Australia
- Global rank
- 4500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| chemistwarehouse.com.au | ≈ 9 million / month | #134 class competitor | — |
| sephora.com.au | ≈ 6.7 million / month | #135 class competitor | — |
| amazon.com.au | ≈ 4.5 million / month | #136 class competitor | — |
What is Priceline?
Priceline (priceline.com.au) is a health information and services platform serving users in Australia. The online store of a health and beauty retailer with Sister Club rewards. It ranks #133 among the most visited websites in the country in this index, within the health category.
Who owns Priceline?
The site is operated by Australian Pharmaceutical Industries (Sigma), founded by Not publicly disclosed. The company was established in 1992 and is headquartered in Melbourne, Australia. It employs around 5,000+.
Traffic and audience
Traffic estimates place Priceline at roughly 15 million visits per month, about 0.5 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Priceline makes money
Revenue comes primarily from retail sales, alongside franchise fees.
Competitors in Australia
Its closest rivals include chemistwarehouse.com.au, sephora.com.au, amazon.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1992
Priceline is founded in Melbourne, Australia.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #133 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Priceline?
Priceline is operated by Australian Pharmaceutical Industries (Sigma). Subsidiary of public company structure, based on public filings and press reporting.
Where is Priceline headquartered?
Priceline is headquartered in Melbourne, Australia.
When was Priceline founded?
Priceline was founded in 1992 by Not publicly disclosed.
How many employees does Priceline have?
Priceline employs approximately 5,000+ people.
What is Priceline's revenue?
Priceline's revenue: ≈ $2 billion annual revenue (est.).
Who are Priceline's competitors?
Main competitors in Australia include chemistwarehouse.com.au, sephora.com.au, amazon.com.au.
How does Priceline make money?
Mainly retail sales, franchise fees.
Is Priceline publicly traded?
Priceline's ownership: Subsidiary of public company.
How many visitors does Priceline get?
Third-party estimates place Priceline at roughly 15 million visits per month, mostly from Australia, with 75% mobile traffic.
Is Priceline safe?
Priceline is an established health site founded in 1992 and ranked #133 in Australia; use the official domain priceline.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspriceline.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos