Catch
A discount online marketplace focused on deals across home, electronics and fashion.
Catch at a glance
Catch is an e-commerce website and one of the most visited sites in Australia, currently ranked #131 in the country. It was founded in 2006 by Hezi Leibovich, Gabby Leibovich, Nati Harpaz and is headquartered in Melbourne, Australia. Today Catch is owned by Wesfarmers. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through product sales, marketplace commissions. Its closest rivals include amazon.com.au, kmart.com.au, ebay.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| catch | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Australia
Company information
- Website
- catch.com.au
- Sector
- E-commerce
- Owner
- Wesfarmers
- Owner type
- Subsidiary of public company
- Founders
- Hezi Leibovich, Gabby Leibovich, Nati Harpaz
- Founded
- 2006
- Headquarters
- Melbourne, Australia
- Employees
- 500+
- Ownership
- Wesfarmers controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Catch operates an online retail and marketplace platform focused on Australia. A discount online marketplace focused on deals across home, electronics and fashion. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #131 in this index
- Sector rank
- Leading e-commerce site in Australia
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.com.au | ≈ 9 million / month | #132 class competitor | — |
| kmart.com.au | ≈ 6.7 million / month | #133 class competitor | — |
| ebay.com.au | ≈ 4.5 million / month | #134 class competitor | — |
What is Catch?
Catch (catch.com.au) is an online retail and marketplace platform serving users in Australia. A discount online marketplace focused on deals across home, electronics and fashion. It ranks #131 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Catch?
The site is operated by Wesfarmers, founded by Hezi Leibovich, Gabby Leibovich, Nati Harpaz. The company was established in 2006 and is headquartered in Melbourne, Australia. It employs around 500+.
Traffic and audience
Traffic estimates place Catch at roughly 15 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Catch makes money
Revenue comes primarily from product sales, alongside marketplace commissions.
Competitors in Australia
Its closest rivals include amazon.com.au, kmart.com.au, ebay.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Catch is founded in Melbourne, Australia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #131 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Catch?
Catch is operated by Wesfarmers. Subsidiary of public company structure, based on public filings and press reporting.
Where is Catch headquartered?
Catch is headquartered in Melbourne, Australia.
When was Catch founded?
Catch was founded in 2006 by Hezi Leibovich, Gabby Leibovich, Nati Harpaz.
How many employees does Catch have?
Catch employs approximately 500+ people.
What is Catch's revenue?
Catch's revenue: ≈ $700 million annual revenue (est.).
Who are Catch's competitors?
Main competitors in Australia include amazon.com.au, kmart.com.au, ebay.com.au.
How does Catch make money?
Mainly product sales, marketplace commissions.
Is Catch publicly traded?
Catch's ownership: Subsidiary of public company.
How many visitors does Catch get?
Third-party estimates place Catch at roughly 15 million visits per month, mostly from Australia, with 76% mobile traffic.
Is Catch safe?
Catch is an established e-commerce site founded in 2006 and ranked #131 in Australia; use the official domain catch.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscatch.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos