Samokat
A Russian quick-commerce service delivering groceries and ready meals within minutes.
Samokat at a glance
Samokat is a food & delivery website and one of the most visited sites in Russia, currently ranked #137 in the country. It was founded in 2018 by Vadim Kozyrev, Aleksandr Dobrolyubov and is headquartered in Moscow, Russia. Today Samokat is owned by Sber. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through product sales, delivery fees. Its closest rivals include sbermarket.ru, vkusvill.ru, eda.yandex.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| samokat | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Russia
Company information
- Website
- samokat.ru
- Sector
- Food & Delivery
- Owner
- Sber
- Owner type
- Subsidiary of public company
- Founders
- Vadim Kozyrev, Aleksandr Dobrolyubov
- Founded
- 2018
- Headquarters
- Moscow, Russia
- Employees
- 10,000+
- Ownership
- Sber controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Samokat operates a food and grocery delivery platform focused on Russia. A Russian quick-commerce service delivering groceries and ready meals within minutes. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Delivery fees
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #137 in this index
- Sector rank
- Leading food & delivery site in Russia
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sbermarket.ru | ≈ 15 million / month | #138 class competitor | — |
| vkusvill.ru | ≈ 11.2 million / month | #139 class competitor | — |
| eda.yandex.ru | ≈ 7.5 million / month | #140 class competitor | — |
What is Samokat?
Samokat (samokat.ru) is a food and grocery delivery platform serving users in Russia. A Russian quick-commerce service delivering groceries and ready meals within minutes. It ranks #137 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Samokat?
The site is operated by Sber, founded by Vadim Kozyrev, Aleksandr Dobrolyubov. The company was established in 2018 and is headquartered in Moscow, Russia. It employs around 10,000+.
Traffic and audience
Traffic estimates place Samokat at roughly 25 million visits per month, about 0.8 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Samokat makes money
Revenue comes primarily from product sales, alongside delivery fees.
Competitors in Russia
Its closest rivals include sbermarket.ru, vkusvill.ru, eda.yandex.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2018
Samokat is founded in Moscow, Russia.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #137 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Samokat?
Samokat is operated by Sber. Subsidiary of public company structure, based on public filings and press reporting.
Where is Samokat headquartered?
Samokat is headquartered in Moscow, Russia.
When was Samokat founded?
Samokat was founded in 2018 by Vadim Kozyrev, Aleksandr Dobrolyubov.
How many employees does Samokat have?
Samokat employs approximately 10,000+ people.
What is Samokat's revenue?
Samokat's revenue: ≈ $1.5 billion annual revenue (est.).
Who are Samokat's competitors?
Main competitors in Russia include sbermarket.ru, vkusvill.ru, eda.yandex.ru.
How does Samokat make money?
Mainly product sales, delivery fees.
Is Samokat publicly traded?
Samokat's ownership: Subsidiary of public company.
How many visitors does Samokat get?
Third-party estimates place Samokat at roughly 25 million visits per month, mostly from Russia, with 89% mobile traffic.
Is Samokat safe?
Samokat is an established food & delivery site founded in 2018 and ranked #137 in Russia; use the official domain samokat.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssamokat.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos