Glovo
A Barcelona-born delivery platform for food, groceries and retail.
Glovo at a glance
Glovo is a food & delivery website and one of the most visited sites in Spain, currently ranked #172 in the country. It was founded in 2015 by Óscar Pierre, Sacha Michaud and is headquartered in Barcelona, Spain. Today Glovo is owned by Delivery Hero. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through commissions, delivery fees, subscriptions. Its closest rivals include ubereats.com, justeat.es, deliveroo.es.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| glovo | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Spain
Company information
- Website
- glovoapp.com
- Sector
- Food & Delivery
- Owner
- Delivery Hero
- Owner type
- Subsidiary of public company
- Founders
- Óscar Pierre, Sacha Michaud
- Founded
- 2015
- Headquarters
- Barcelona, Spain
- Employees
- 2,000+
- Ownership
- Delivery Hero controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- Spanish, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Glovo operates a food and grocery delivery platform focused on Spain. A Barcelona-born delivery platform for food, groceries and retail. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Delivery fees
- Subscriptions
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #172 in this index
- Sector rank
- Leading food & delivery site in Spain
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ubereats.com | ≈ 9 million / month | #173 class competitor | — |
| justeat.es | ≈ 6.7 million / month | #174 class competitor | — |
| deliveroo.es | ≈ 4.5 million / month | #175 class competitor | — |
What is Glovo?
Glovo (glovoapp.com) is a food and grocery delivery platform serving users in Spain. A Barcelona-born delivery platform for food, groceries and retail. It ranks #172 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Glovo?
The site is operated by Delivery Hero, founded by Óscar Pierre, Sacha Michaud. The company was established in 2015 and is headquartered in Barcelona, Spain. It employs around 2,000+.
Traffic and audience
Traffic estimates place Glovo at roughly 15 million visits per month, about 0.5 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Glovo makes money
Revenue comes primarily from commissions, alongside delivery fees, subscriptions.
Competitors in Spain
Its closest rivals include ubereats.com, justeat.es, deliveroo.es.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Glovo is founded in Barcelona, Spain.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Glovo?
Glovo is operated by Delivery Hero. Subsidiary of public company structure, based on public filings and press reporting.
Where is Glovo headquartered?
Glovo is headquartered in Barcelona, Spain.
When was Glovo founded?
Glovo was founded in 2015 by Óscar Pierre, Sacha Michaud.
How many employees does Glovo have?
Glovo employs approximately 2,000+ people.
What is Glovo's revenue?
Glovo's revenue: ≈ $1.5 billion annual revenue (est.).
Who are Glovo's competitors?
Main competitors in Spain include ubereats.com, justeat.es, deliveroo.es.
How does Glovo make money?
Mainly commissions, delivery fees, subscriptions.
Is Glovo publicly traded?
Glovo's ownership: Subsidiary of public company.
How many visitors does Glovo get?
Third-party estimates place Glovo at roughly 15 million visits per month, mostly from Spain, with 89% mobile traffic.
Is Glovo safe?
Glovo is an established food & delivery site founded in 2015 and ranked #172 in Spain; use the official domain glovoapp.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsglovoapp.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos