Ryanair
The site of the Irish low-cost airline widely used in Spain for flights.
Ryanair at a glance
Ryanair is a travel website and one of the most visited sites in Spain, currently ranked #171 in the country. It was founded in 1984 by Tony Ryan, Christopher Ryan, Liam Lonergan and is headquartered in Dublin, Ireland. Today Ryanair is owned by Ryanair Holdings plc. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through passenger fares, ancillary fees. Its closest rivals include vueling.com, iberia.com, easyjet.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ryanair | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Spain
Company information
- Website
- ryanair.com
- Sector
- Travel
- Owner
- Ryanair Holdings plc
- Owner type
- Public company
- Founders
- Tony Ryan, Christopher Ryan, Liam Lonergan
- Founded
- 1984
- Headquarters
- Dublin, Ireland
- Employees
- 20,000+
- Ownership
- Ryanair Holdings plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $14 billion annual revenue (est.)
- Languages
- Spanish, English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $14 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ryanair operates a travel booking platform focused on Spain. The site of the Irish low-cost airline widely used in Spain for flights. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Ancillary fees
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #171 in this index
- Sector rank
- Leading travel site in Spain
- Global rank
- 600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vueling.com | ≈ 36 million / month | #172 class competitor | — |
| iberia.com | ≈ 27 million / month | #173 class competitor | — |
| easyjet.com | ≈ 18 million / month | #174 class competitor | — |
What is Ryanair?
Ryanair (ryanair.com) is a travel booking platform serving users in Spain. The site of the Irish low-cost airline widely used in Spain for flights. It ranks #171 among the most visited websites in the country in this index, within the travel category.
Who owns Ryanair?
The site is operated by Ryanair Holdings plc, founded by Tony Ryan, Christopher Ryan, Liam Lonergan. The company was established in 1984 and is headquartered in Dublin, Ireland. It employs around 20,000+.
Traffic and audience
Traffic estimates place Ryanair at roughly 60 million visits per month, about 2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Ryanair makes money
Revenue comes primarily from passenger fares, alongside ancillary fees.
Competitors in Spain
Its closest rivals include vueling.com, iberia.com, easyjet.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1984
Ryanair is founded in Dublin, Ireland.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #171 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Ryanair?
Ryanair is operated by Ryanair Holdings plc. Public company structure, based on public filings and press reporting.
Where is Ryanair headquartered?
Ryanair is headquartered in Dublin, Ireland.
When was Ryanair founded?
Ryanair was founded in 1984 by Tony Ryan, Christopher Ryan, Liam Lonergan.
How many employees does Ryanair have?
Ryanair employs approximately 20,000+ people.
What is Ryanair's revenue?
Ryanair's revenue: ≈ $14 billion annual revenue (est.).
Who are Ryanair's competitors?
Main competitors in Spain include vueling.com, iberia.com, easyjet.com.
How does Ryanair make money?
Mainly passenger fares, ancillary fees.
Is Ryanair publicly traded?
Ryanair's ownership: Public company.
How many visitors does Ryanair get?
Third-party estimates place Ryanair at roughly 60 million visits per month, mostly from Spain, with 71% mobile traffic.
Is Ryanair safe?
Ryanair is an established travel site founded in 1984 and ranked #171 in Spain; use the official domain ryanair.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsryanair.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos