Goibibo
An Indian travel booking site for flights, hotels and buses, part of the MakeMyTrip group.
Goibibo at a glance
Goibibo is a travel website and one of the most visited sites in India, currently ranked #150 in the country. It was founded in 2009 by Ashish Kashyap, Sanjay Mohan and is headquartered in Gurugram, India. Today Goibibo is owned by MakeMyTrip Ltd. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through booking commissions, advertising. Its closest rivals include makemytrip.com, easemytrip.com, cleartrip.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| goibibo | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in India
Company information
- Website
- goibibo.com
- Sector
- Travel
- Owner
- MakeMyTrip Ltd
- Owner type
- Subsidiary of public company
- Founders
- Ashish Kashyap, Sanjay Mohan
- Founded
- 2009
- Headquarters
- Gurugram, India
- Employees
- 1,000+
- Ownership
- MakeMyTrip Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Goibibo operates a travel booking platform focused on India. An Indian travel booking site for flights, hotels and buses, part of the MakeMyTrip group. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Advertising
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #150 in this index
- Sector rank
- Leading travel site in India
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| makemytrip.com | ≈ 30 million / month | #151 class competitor | — |
| easemytrip.com | ≈ 22.5 million / month | #152 class competitor | — |
| cleartrip.com | ≈ 15 million / month | #153 class competitor | — |
What is Goibibo?
Goibibo (goibibo.com) is a travel booking platform serving users in India. An Indian travel booking site for flights, hotels and buses, part of the MakeMyTrip group. It ranks #150 among the most visited websites in the country in this index, within the travel category.
Who owns Goibibo?
The site is operated by MakeMyTrip Ltd, founded by Ashish Kashyap, Sanjay Mohan. The company was established in 2009 and is headquartered in Gurugram, India. It employs around 1,000+.
Traffic and audience
Traffic estimates place Goibibo at roughly 50 million visits per month, about 1.7 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Goibibo makes money
Revenue comes primarily from booking commissions, alongside advertising.
Competitors in India
Its closest rivals include makemytrip.com, easemytrip.com, cleartrip.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Goibibo is founded in Gurugram, India.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #150 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Goibibo?
Goibibo is operated by MakeMyTrip Ltd. Subsidiary of public company structure, based on public filings and press reporting.
Where is Goibibo headquartered?
Goibibo is headquartered in Gurugram, India.
When was Goibibo founded?
Goibibo was founded in 2009 by Ashish Kashyap, Sanjay Mohan.
How many employees does Goibibo have?
Goibibo employs approximately 1,000+ people.
What is Goibibo's revenue?
Goibibo's revenue: Not publicly disclosed.
Who are Goibibo's competitors?
Main competitors in India include makemytrip.com, easemytrip.com, cleartrip.com.
How does Goibibo make money?
Mainly booking commissions, advertising.
Is Goibibo publicly traded?
Goibibo's ownership: Subsidiary of public company.
How many visitors does Goibibo get?
Third-party estimates place Goibibo at roughly 50 million visits per month, mostly from India, with 71% mobile traffic.
Is Goibibo safe?
Goibibo is an established travel site founded in 2009 and ranked #150 in India; use the official domain goibibo.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgoibibo.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos