Air India
The website of India's flag carrier for flight booking and Maharaja Club rewards.
Air India at a glance
Air India is a travel website and one of the most visited sites in India, currently ranked #155 in the country. It was founded in 1932 by J. R. D. Tata and is headquartered in Gurugram, India. Today Air India is owned by Tata Group. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through passenger fares, cargo, loyalty program. Its closest rivals include goindigo.in, spicejet.com, akasaair.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| air india | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in India
Company information
- Website
- airindia.com
- Sector
- Travel
- Owner
- Tata Group
- Owner type
- Private company
- Founders
- J. R. D. Tata
- Founded
- 1932
- Headquarters
- Gurugram, India
- Employees
- 30,000+
- Ownership
- Tata Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6 billion annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $6 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Air India operates a travel booking platform focused on India. The website of India's flag carrier for flight booking and Maharaja Club rewards. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Cargo
- Loyalty program
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #155 in this index
- Sector rank
- Leading travel site in India
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| goindigo.in | ≈ 15 million / month | #156 class competitor | — |
| spicejet.com | ≈ 11.2 million / month | #157 class competitor | — |
| akasaair.com | ≈ 7.5 million / month | #158 class competitor | — |
What is Air India?
Air India (airindia.com) is a travel booking platform serving users in India. The website of India's flag carrier for flight booking and Maharaja Club rewards. It ranks #155 among the most visited websites in the country in this index, within the travel category.
Who owns Air India?
The site is operated by Tata Group, founded by J. R. D. Tata. The company was established in 1932 and is headquartered in Gurugram, India. It employs around 30,000+.
Traffic and audience
Traffic estimates place Air India at roughly 25 million visits per month, about 0.8 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Air India makes money
Revenue comes primarily from passenger fares, alongside cargo, loyalty program.
Competitors in India
Its closest rivals include goindigo.in, spicejet.com, akasaair.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1932
Air India is founded in Gurugram, India.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #155 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Air India?
Air India is operated by Tata Group. Private company structure, based on public filings and press reporting.
Where is Air India headquartered?
Air India is headquartered in Gurugram, India.
When was Air India founded?
Air India was founded in 1932 by J. R. D. Tata.
How many employees does Air India have?
Air India employs approximately 30,000+ people.
What is Air India's revenue?
Air India's revenue: ≈ $6 billion annual revenue (est.).
Who are Air India's competitors?
Main competitors in India include goindigo.in, spicejet.com, akasaair.com.
How does Air India make money?
Mainly passenger fares, cargo, loyalty program.
Is Air India publicly traded?
No — Air India is not listed as an independent public company; it is operated by Tata Group.
How many visitors does Air India get?
Third-party estimates place Air India at roughly 25 million visits per month, mostly from India, with 71% mobile traffic.
Is Air India safe?
Air India is an established travel site founded in 1932 and ranked #155 in India; use the official domain airindia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsairindia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos