OYO
An Indian hospitality platform for budget hotels and homes.
OYO at a glance
OYO is a travel website and one of the most visited sites in India, currently ranked #157 in the country. It was founded in 2013 by Ritesh Agarwal and is headquartered in Gurugram, India. Today OYO is owned by Oravel Stays. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through franchise commissions, booking fees. Its closest rivals include makemytrip.com, booking.com, treebo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| oyo | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in India
Company information
- Website
- oyorooms.com
- Sector
- Travel
- Owner
- Oravel Stays
- Owner type
- Private company
- Founders
- Ritesh Agarwal
- Founded
- 2013
- Headquarters
- Gurugram, India
- Employees
- 5,000+
- Ownership
- Oravel Stays controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OYO operates a travel booking platform focused on India. An Indian hospitality platform for budget hotels and homes. Revenue comes mainly from franchise commissions, supported by the other lines listed below.
- Franchise commissions
- Booking fees
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #157 in this index
- Sector rank
- Leading travel site in India
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| makemytrip.com | ≈ 18 million / month | #158 class competitor | — |
| booking.com | ≈ 13.5 million / month | #159 class competitor | — |
| treebo.com | ≈ 9 million / month | #160 class competitor | — |
What is OYO?
OYO (oyorooms.com) is a travel booking platform serving users in India. An Indian hospitality platform for budget hotels and homes. It ranks #157 among the most visited websites in the country in this index, within the travel category.
Who owns OYO?
The site is operated by Oravel Stays, founded by Ritesh Agarwal. The company was established in 2013 and is headquartered in Gurugram, India. It employs around 5,000+.
Traffic and audience
Traffic estimates place OYO at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How OYO makes money
Revenue comes primarily from franchise commissions, alongside booking fees.
Competitors in India
Its closest rivals include makemytrip.com, booking.com, treebo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
OYO is founded in Gurugram, India.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #157 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns OYO?
OYO is operated by Oravel Stays. Private company structure, based on public filings and press reporting.
Where is OYO headquartered?
OYO is headquartered in Gurugram, India.
When was OYO founded?
OYO was founded in 2013 by Ritesh Agarwal.
How many employees does OYO have?
OYO employs approximately 5,000+ people.
What is OYO's revenue?
OYO's revenue: ≈ $700 million annual revenue (est.).
Who are OYO's competitors?
Main competitors in India include makemytrip.com, booking.com, treebo.com.
How does OYO make money?
Mainly franchise commissions, booking fees.
Is OYO publicly traded?
No — OYO is not listed as an independent public company; it is operated by Oravel Stays.
How many visitors does OYO get?
Third-party estimates place OYO at roughly 30 million visits per month, mostly from India, with 71% mobile traffic.
Is OYO safe?
OYO is an established travel site founded in 2013 and ranked #157 in India; use the official domain oyorooms.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsoyorooms.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos