Zomato
An Indian food delivery and restaurant discovery platform operated by Eternal Ltd.
Zomato at a glance
Zomato is a food & delivery website and one of the most visited sites in India, currently ranked #148 in the country. It was founded in 2008 by Deepinder Goyal, Pankaj Chaddah and is headquartered in Gurugram, India. Today Zomato is owned by Eternal Ltd. Our estimates put its audience at ≈ 130 million visits per month. The business earns money mainly through commissions, delivery fees, advertising. Its closest rivals include swiggy.com, magicpin.in, eazydiner.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 122 million / month | +2% |
| Q2 | ≈ 126 million / month | +3% |
| Q3 | ≈ 130 million / month | +3% |
| Q4 | ≈ 138 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 39 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zomato | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in India
Company information
- Website
- zomato.com
- Sector
- Food & Delivery
- Owner
- Eternal Ltd
- Owner type
- Public company
- Founders
- Deepinder Goyal, Pankaj Chaddah
- Founded
- 2008
- Headquarters
- Gurugram, India
- Employees
- 5,000+
- Ownership
- Eternal Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Zomato operates a food and grocery delivery platform focused on India. An Indian food delivery and restaurant discovery platform operated by Eternal Ltd. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Delivery fees
- Advertising
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #148 in this index
- Sector rank
- Leading food & delivery site in India
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| swiggy.com | ≈ 78 million / month | #149 class competitor | — |
| magicpin.in | ≈ 58.5 million / month | #150 class competitor | — |
| eazydiner.com | ≈ 39 million / month | #151 class competitor | — |
What is Zomato?
Zomato (zomato.com) is a food and grocery delivery platform serving users in India. An Indian food delivery and restaurant discovery platform operated by Eternal Ltd. It ranks #148 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Zomato?
The site is operated by Eternal Ltd, founded by Deepinder Goyal, Pankaj Chaddah. The company was established in 2008 and is headquartered in Gurugram, India. It employs around 5,000+.
Traffic and audience
Traffic estimates place Zomato at roughly 130 million visits per month, about 4.3 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Zomato makes money
Revenue comes primarily from commissions, alongside delivery fees, advertising.
Competitors in India
Its closest rivals include swiggy.com, magicpin.in, eazydiner.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Zomato is founded in Gurugram, India.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #148 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Zomato?
Zomato is operated by Eternal Ltd. Public company structure, based on public filings and press reporting.
Where is Zomato headquartered?
Zomato is headquartered in Gurugram, India.
When was Zomato founded?
Zomato was founded in 2008 by Deepinder Goyal, Pankaj Chaddah.
How many employees does Zomato have?
Zomato employs approximately 5,000+ people.
What is Zomato's revenue?
Zomato's revenue: ≈ $2.5 billion annual revenue (est.).
Who are Zomato's competitors?
Main competitors in India include swiggy.com, magicpin.in, eazydiner.com.
How does Zomato make money?
Mainly commissions, delivery fees, advertising.
Is Zomato publicly traded?
Zomato's ownership: Public company.
How many visitors does Zomato get?
Third-party estimates place Zomato at roughly 130 million visits per month, mostly from India, with 89% mobile traffic.
Is Zomato safe?
Zomato is an established food & delivery site founded in 2008 and ranked #148 in India; use the official domain zomato.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementszomato.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos