Justdial
India's local search and business directory with listings, reviews and contacts.
Justdial at a glance
Justdial is a classifieds website and one of the most visited sites in India, currently ranked #145 in the country. It was founded in 1996 by V. S. S. Mani and is headquartered in Mumbai, India. Today Justdial is owned by Justdial Ltd (Reliance Retail). Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through advertising packages, subscriptions from businesses. Its closest rivals include quikr.com, sulekha.com, google.co.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| justdial | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in India
Company information
- Website
- justdial.com
- Sector
- Classifieds
- Owner
- Justdial Ltd (Reliance Retail)
- Owner type
- Public company
- Founders
- V. S. S. Mani
- Founded
- 1996
- Headquarters
- Mumbai, India
- Employees
- 5,000+
- Ownership
- Justdial Ltd (Reliance Retail) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Justdial operates a classifieds and listings marketplace focused on India. India's local search and business directory with listings, reviews and contacts. Revenue comes mainly from advertising packages, supported by the other lines listed below.
- Advertising packages
- Subscriptions from businesses
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #145 in this index
- Sector rank
- Leading classifieds site in India
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| quikr.com | ≈ 66 million / month | #146 class competitor | — |
| sulekha.com | ≈ 49.5 million / month | #147 class competitor | — |
| google.co.in | ≈ 33 million / month | #148 class competitor | — |
What is Justdial?
Justdial (justdial.com) is a classifieds and listings marketplace serving users in India. India's local search and business directory with listings, reviews and contacts. It ranks #145 among the most visited websites in the country in this index, within the classifieds category.
Who owns Justdial?
The site is operated by Justdial Ltd (Reliance Retail), founded by V. S. S. Mani. The company was established in 1996 and is headquartered in Mumbai, India. It employs around 5,000+.
Traffic and audience
Traffic estimates place Justdial at roughly 110 million visits per month, about 3.7 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Justdial makes money
Revenue comes primarily from advertising packages, alongside subscriptions from businesses.
Competitors in India
Its closest rivals include quikr.com, sulekha.com, google.co.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Justdial is founded in Mumbai, India.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #145 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Justdial?
Justdial is operated by Justdial Ltd (Reliance Retail). Public company structure, based on public filings and press reporting.
Where is Justdial headquartered?
Justdial is headquartered in Mumbai, India.
When was Justdial founded?
Justdial was founded in 1996 by V. S. S. Mani.
How many employees does Justdial have?
Justdial employs approximately 5,000+ people.
What is Justdial's revenue?
Justdial's revenue: ≈ $120 million annual revenue (est.).
Who are Justdial's competitors?
Main competitors in India include quikr.com, sulekha.com, google.co.in.
How does Justdial make money?
Mainly advertising packages, subscriptions from businesses.
Is Justdial publicly traded?
Justdial's ownership: Public company.
How many visitors does Justdial get?
Third-party estimates place Justdial at roughly 110 million visits per month, mostly from India, with 73% mobile traffic.
Is Justdial safe?
Justdial is an established classifieds site founded in 1996 and ranked #145 in India; use the official domain justdial.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjustdial.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos