Vivanuncios
A Mexican classifieds site for vehicles, property and used goods.
Vivanuncios at a glance
Vivanuncios is a classifieds website and one of the most visited sites in Mexico, currently ranked #131 in the country. It was founded in 2003 by Not publicly disclosed and is headquartered in Mexico City, Mexico. Today Vivanuncios is owned by Adevinta / eBay Classifieds heritage. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include segundamano.mx, mercadolibre.com.mx, inmuebles24.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vivanuncios | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Mexico
Company information
- Website
- vivanuncios.com.mx
- Sector
- Classifieds
- Owner
- Adevinta / eBay Classifieds heritage
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2003
- Headquarters
- Mexico City, Mexico
- Employees
- 200+
- Ownership
- Adevinta / eBay Classifieds heritage controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vivanuncios operates a classifieds and listings marketplace focused on Mexico. A Mexican classifieds site for vehicles, property and used goods. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #131 in this index
- Sector rank
- Leading classifieds site in Mexico
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| segundamano.mx | ≈ 15 million / month | #132 class competitor | — |
| mercadolibre.com.mx | ≈ 11.2 million / month | #133 class competitor | — |
| inmuebles24.com | ≈ 7.5 million / month | #134 class competitor | — |
What is Vivanuncios?
Vivanuncios (vivanuncios.com.mx) is a classifieds and listings marketplace serving users in Mexico. A Mexican classifieds site for vehicles, property and used goods. It ranks #131 among the most visited websites in the country in this index, within the classifieds category.
Who owns Vivanuncios?
The site is operated by Adevinta / eBay Classifieds heritage, founded by Not publicly disclosed. The company was established in 2003 and is headquartered in Mexico City, Mexico. It employs around 200+.
Traffic and audience
Traffic estimates place Vivanuncios at roughly 25 million visits per month, about 0.8 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Vivanuncios makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in Mexico
Its closest rivals include segundamano.mx, mercadolibre.com.mx, inmuebles24.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Vivanuncios is founded in Mexico City, Mexico.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #131 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Vivanuncios?
Vivanuncios is operated by Adevinta / eBay Classifieds heritage. Private company structure, based on public filings and press reporting.
Where is Vivanuncios headquartered?
Vivanuncios is headquartered in Mexico City, Mexico.
When was Vivanuncios founded?
Vivanuncios was founded in 2003 by Not publicly disclosed.
How many employees does Vivanuncios have?
Vivanuncios employs approximately 200+ people.
What is Vivanuncios's revenue?
Vivanuncios's revenue: ≈ $40 million annual revenue (est.).
Who are Vivanuncios's competitors?
Main competitors in Mexico include segundamano.mx, mercadolibre.com.mx, inmuebles24.com.
How does Vivanuncios make money?
Mainly listing fees, advertising.
Is Vivanuncios publicly traded?
No — Vivanuncios is not listed as an independent public company; it is operated by Adevinta / eBay Classifieds heritage.
How many visitors does Vivanuncios get?
Third-party estimates place Vivanuncios at roughly 25 million visits per month, mostly from Mexico, with 73% mobile traffic.
Is Vivanuncios safe?
Vivanuncios is an established classifieds site founded in 2003 and ranked #131 in Mexico; use the official domain vivanuncios.com.mx and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvivanuncios.com.mx
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos