Urban Company
An Indian home services marketplace for beauty, cleaning, repairs and appliance services.
Urban Company at a glance
Urban Company is a classifieds website and one of the most visited sites in India, currently ranked #146 in the country. It was founded in 2014 by Abhiraj Bhal, Varun Khaitan, Raghav Chandra and is headquartered in Gurugram, India. Today Urban Company is owned by Urban Company Ltd. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through service commissions, product sales. Its closest rivals include quikr.com, justdial.com, housejoy.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| urban company | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in India
Company information
- Website
- urbancompany.com
- Sector
- Classifieds
- Owner
- Urban Company Ltd
- Owner type
- Public company
- Founders
- Abhiraj Bhal, Varun Khaitan, Raghav Chandra
- Founded
- 2014
- Headquarters
- Gurugram, India
- Employees
- 2,500+
- Ownership
- Urban Company Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Urban Company operates a classifieds and listings marketplace focused on India. An Indian home services marketplace for beauty, cleaning, repairs and appliance services. Revenue comes mainly from service commissions, supported by the other lines listed below.
- Service commissions
- Product sales
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #146 in this index
- Sector rank
- Leading classifieds site in India
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| quikr.com | ≈ 9 million / month | #147 class competitor | — |
| justdial.com | ≈ 6.7 million / month | #148 class competitor | — |
| housejoy.in | ≈ 4.5 million / month | #149 class competitor | — |
What is Urban Company?
Urban Company (urbancompany.com) is a classifieds and listings marketplace serving users in India. An Indian home services marketplace for beauty, cleaning, repairs and appliance services. It ranks #146 among the most visited websites in the country in this index, within the classifieds category.
Who owns Urban Company?
The site is operated by Urban Company Ltd, founded by Abhiraj Bhal, Varun Khaitan, Raghav Chandra. The company was established in 2014 and is headquartered in Gurugram, India. It employs around 2,500+.
Traffic and audience
Traffic estimates place Urban Company at roughly 15 million visits per month, about 0.5 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Urban Company makes money
Revenue comes primarily from service commissions, alongside product sales.
Competitors in India
Its closest rivals include quikr.com, justdial.com, housejoy.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Urban Company is founded in Gurugram, India.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #146 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Urban Company?
Urban Company is operated by Urban Company Ltd. Public company structure, based on public filings and press reporting.
Where is Urban Company headquartered?
Urban Company is headquartered in Gurugram, India.
When was Urban Company founded?
Urban Company was founded in 2014 by Abhiraj Bhal, Varun Khaitan, Raghav Chandra.
How many employees does Urban Company have?
Urban Company employs approximately 2,500+ people.
What is Urban Company's revenue?
Urban Company's revenue: ≈ $400 million annual revenue (est.).
Who are Urban Company's competitors?
Main competitors in India include quikr.com, justdial.com, housejoy.in.
How does Urban Company make money?
Mainly service commissions, product sales.
Is Urban Company publicly traded?
Urban Company's ownership: Public company.
How many visitors does Urban Company get?
Third-party estimates place Urban Company at roughly 15 million visits per month, mostly from India, with 73% mobile traffic.
Is Urban Company safe?
Urban Company is an established classifieds site founded in 2014 and ranked #146 in India; use the official domain urbancompany.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsurbancompany.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos