Directo al Paladar
A Spanish gastronomy site with recipes, food news and restaurant coverage.
Directo al Paladar at a glance
Directo al Paladar is a food & delivery website and one of the most visited sites in Spain, currently ranked #175 in the country. It was founded in 2005 by Weblogs SL and is headquartered in Madrid, Spain. Today Directo al Paladar is owned by Webedia. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include recetasgratis.net, hogarmania.com, cocinadelirante.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| directo al paladar | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Spain
Company information
- Website
- directoalpaladar.com
- Sector
- Food & Delivery
- Owner
- Webedia
- Owner type
- Private company
- Founders
- Weblogs SL
- Founded
- 2005
- Headquarters
- Madrid, Spain
- Employees
- 50+
- Ownership
- Webedia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $10 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Directo al Paladar operates a food and grocery delivery platform focused on Spain. A Spanish gastronomy site with recipes, food news and restaurant coverage. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #175 in this index
- Sector rank
- Leading food & delivery site in Spain
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| recetasgratis.net | ≈ 15 million / month | #176 class competitor | — |
| hogarmania.com | ≈ 11.2 million / month | #177 class competitor | — |
| cocinadelirante.com | ≈ 7.5 million / month | #178 class competitor | — |
What is Directo al Paladar?
Directo al Paladar (directoalpaladar.com) is a food and grocery delivery platform serving users in Spain. A Spanish gastronomy site with recipes, food news and restaurant coverage. It ranks #175 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Directo al Paladar?
The site is operated by Webedia, founded by Weblogs SL. The company was established in 2005 and is headquartered in Madrid, Spain. It employs around 50+.
Traffic and audience
Traffic estimates place Directo al Paladar at roughly 25 million visits per month, about 0.8 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Directo al Paladar makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Spain
Its closest rivals include recetasgratis.net, hogarmania.com, cocinadelirante.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Directo al Paladar is founded in Madrid, Spain.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #175 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Directo al Paladar?
Directo al Paladar is operated by Webedia. Private company structure, based on public filings and press reporting.
Where is Directo al Paladar headquartered?
Directo al Paladar is headquartered in Madrid, Spain.
When was Directo al Paladar founded?
Directo al Paladar was founded in 2005 by Weblogs SL.
How many employees does Directo al Paladar have?
Directo al Paladar employs approximately 50+ people.
What is Directo al Paladar's revenue?
Directo al Paladar's revenue: ≈ $10 million annual revenue (est.).
Who are Directo al Paladar's competitors?
Main competitors in Spain include recetasgratis.net, hogarmania.com, cocinadelirante.com.
How does Directo al Paladar make money?
Mainly digital advertising.
Is Directo al Paladar publicly traded?
No — Directo al Paladar is not listed as an independent public company; it is operated by Webedia.
How many visitors does Directo al Paladar get?
Third-party estimates place Directo al Paladar at roughly 25 million visits per month, mostly from Spain, with 89% mobile traffic.
Is Directo al Paladar safe?
Directo al Paladar is an established food & delivery site founded in 2005 and ranked #175 in Spain; use the official domain directoalpaladar.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdirectoalpaladar.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos