Pyaterochka
The site of Russia's largest supermarket chain by stores, with deals and delivery.
Pyaterochka at a glance
Pyaterochka is an e-commerce website and one of the most visited sites in Russia, currently ranked #134 in the country. It was founded in 1998 by Andrey Rogachev and is headquartered in Moscow, Russia. Today Pyaterochka is owned by X5 Group. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through product sales. Its closest rivals include magnit.ru, perekrestok.ru, vkusvill.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pyaterochka | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Russia
Company information
- Website
- 5ka.ru
- Sector
- E-commerce
- Owner
- X5 Group
- Owner type
- Public company
- Founders
- Andrey Rogachev
- Founded
- 1998
- Headquarters
- Moscow, Russia
- Employees
- 350,000+
- Ownership
- X5 Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $35 billion annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $35 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pyaterochka operates an online retail and marketplace platform focused on Russia. The site of Russia's largest supermarket chain by stores, with deals and delivery. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #134 in this index
- Sector rank
- Leading e-commerce site in Russia
- Global rank
- 2200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| magnit.ru | ≈ 30 million / month | #135 class competitor | — |
| perekrestok.ru | ≈ 22.5 million / month | #136 class competitor | — |
| vkusvill.ru | ≈ 15 million / month | #137 class competitor | — |
What is Pyaterochka?
Pyaterochka (5ka.ru) is an online retail and marketplace platform serving users in Russia. The site of Russia's largest supermarket chain by stores, with deals and delivery. It ranks #134 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Pyaterochka?
The site is operated by X5 Group, founded by Andrey Rogachev. The company was established in 1998 and is headquartered in Moscow, Russia. It employs around 350,000+.
Traffic and audience
Traffic estimates place Pyaterochka at roughly 50 million visits per month, about 1.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Pyaterochka makes money
Revenue comes primarily from product sales, alongside .
Competitors in Russia
Its closest rivals include magnit.ru, perekrestok.ru, vkusvill.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Pyaterochka is founded in Moscow, Russia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #134 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Pyaterochka?
Pyaterochka is operated by X5 Group. Public company structure, based on public filings and press reporting.
Where is Pyaterochka headquartered?
Pyaterochka is headquartered in Moscow, Russia.
When was Pyaterochka founded?
Pyaterochka was founded in 1998 by Andrey Rogachev.
How many employees does Pyaterochka have?
Pyaterochka employs approximately 350,000+ people.
What is Pyaterochka's revenue?
Pyaterochka's revenue: ≈ $35 billion annual revenue (est.).
Who are Pyaterochka's competitors?
Main competitors in Russia include magnit.ru, perekrestok.ru, vkusvill.ru.
How does Pyaterochka make money?
Mainly product sales.
Is Pyaterochka publicly traded?
Pyaterochka's ownership: Public company.
How many visitors does Pyaterochka get?
Third-party estimates place Pyaterochka at roughly 50 million visits per month, mostly from Russia, with 76% mobile traffic.
Is Pyaterochka safe?
Pyaterochka is an established e-commerce site founded in 1998 and ranked #134 in Russia; use the official domain 5ka.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements5ka.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos