Beslist.nl
Largest online shopping center in the Netherlands aggregating products and prices across thousands of online stores.
Beslist.nl at a glance
Beslist.nl is an e-commerce website and one of the most visited sites in Netherlands, currently ranked #23 in the country. It was founded in 2005 by Kees Verpalen and is headquartered in Arnhem, Netherlands. Today Beslist.nl is owned by Beslist.nl B.V.. Our estimates put its audience at ≈ 14.5 million visits per month. The business earns money mainly through cost-per-click lead generation, affiliate commissions, merchant listing fees. Its closest rivals include kieskeurig.nl, google.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.6 million / month | +2% |
| Q2 | ≈ 14.1 million / month | +3% |
| Q3 | ≈ 14.5 million / month | +3% |
| Q4 | ≈ 15.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| beslist.nl | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Netherlands
Company information
- Website
- beslist.nl
- Sector
- E-commerce
- Owner
- Beslist.nl B.V.
- Owner type
- Private company
- Founders
- Kees Verpalen
- Founded
- 2005
- Headquarters
- Arnhem, Netherlands
- Employees
- 150+
- Ownership
- Beslist.nl B.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Beslist.nl operates an online retail and marketplace platform focused on Netherlands. Largest online shopping center in the Netherlands aggregating products and prices across thousands of online stores. Revenue comes mainly from cost-per-click lead generation, supported by the other lines listed below.
- Cost-per-click lead generation
- Affiliate commissions
- Merchant listing fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #23 in this index
- Sector rank
- Leading e-commerce site in Netherlands
- Global rank
- 3800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kieskeurig.nl | ≈ 8.7 million / month | #24 class competitor | — |
| google.nl | ≈ 6.5 million / month | #25 class competitor | — |
What is Beslist.nl?
Beslist.nl (beslist.nl) is an online retail and marketplace platform serving users in Netherlands. Largest online shopping center in the Netherlands aggregating products and prices across thousands of online stores. It ranks #23 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Beslist.nl?
The site is operated by Beslist.nl B.V., founded by Kees Verpalen. The company was established in 2005 and is headquartered in Arnhem, Netherlands. It employs around 150+.
Traffic and audience
Traffic estimates place Beslist.nl at roughly 14.5 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Beslist.nl makes money
Revenue comes primarily from cost-per-click lead generation, alongside affiliate commissions, merchant listing fees.
Competitors in Netherlands
Its closest rivals include kieskeurig.nl, google.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Beslist.nl is founded in Arnhem, Netherlands.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #23 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Beslist.nl?
Beslist.nl is operated by Beslist.nl B.V.. Private company structure, based on public filings and press reporting.
Where is Beslist.nl headquartered?
Beslist.nl is headquartered in Arnhem, Netherlands.
When was Beslist.nl founded?
Beslist.nl was founded in 2005 by Kees Verpalen.
How many employees does Beslist.nl have?
Beslist.nl employs approximately 150+ people.
What is Beslist.nl's revenue?
Beslist.nl's revenue: ≈ $30 million annual revenue (est.).
Who are Beslist.nl's competitors?
Main competitors in Netherlands include kieskeurig.nl, google.nl.
How does Beslist.nl make money?
Mainly cost-per-click lead generation, affiliate commissions, merchant listing fees.
Is Beslist.nl publicly traded?
No — Beslist.nl is not listed as an independent public company; it is operated by Beslist.nl B.V..
How many visitors does Beslist.nl get?
Third-party estimates place Beslist.nl at roughly 14.5 million visits per month, mostly from Netherlands, with 76% mobile traffic.
Is Beslist.nl safe?
Beslist.nl is an established e-commerce site founded in 2005 and ranked #23 in Netherlands; use the official domain beslist.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbeslist.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos