GAMMA
Major Dutch home improvement and DIY hardware chain offering tools, building supplies, and interior products online.
GAMMA at a glance
GAMMA is an e-commerce website and one of the most visited sites in Netherlands, currently ranked #69 in the country. It was founded in 1971 by Intergamma Franchise Group and is headquartered in Leusden, Netherlands. Today GAMMA is owned by Intergamma B.V.. Our estimates put its audience at ≈ 7.5 million visits per month. The business earns money mainly through e-commerce sales, retail hardware sales. Its closest rivals include praxis.nl, karwei.nl, hornback.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7 million / month | +2% |
| Q2 | ≈ 7.3 million / month | +3% |
| Q3 | ≈ 7.5 million / month | +3% |
| Q4 | ≈ 8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gamma | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Netherlands
Company information
- Website
- gamma.nl
- Sector
- E-commerce
- Owner
- Intergamma B.V.
- Owner type
- Private company
- Founders
- Intergamma Franchise Group
- Founded
- 1971
- Headquarters
- Leusden, Netherlands
- Employees
- 5,000+
- Ownership
- Intergamma B.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $800 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $800 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
GAMMA operates an online retail and marketplace platform focused on Netherlands. Major Dutch home improvement and DIY hardware chain offering tools, building supplies, and interior products online. Revenue comes mainly from e-commerce sales, supported by the other lines listed below.
- E-commerce sales
- Retail hardware sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #69 in this index
- Sector rank
- Leading e-commerce site in Netherlands
- Global rank
- 8450
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| praxis.nl | ≈ 4.5 million / month | #70 class competitor | — |
| karwei.nl | ≈ 3.4 million / month | #71 class competitor | — |
| hornback.nl | ≈ 2.3 million / month | #72 class competitor | — |
What is GAMMA?
GAMMA (gamma.nl) is an online retail and marketplace platform serving users in Netherlands. Major Dutch home improvement and DIY hardware chain offering tools, building supplies, and interior products online. It ranks #69 among the most visited websites in the country in this index, within the e-commerce category.
Who owns GAMMA?
The site is operated by Intergamma B.V., founded by Intergamma Franchise Group. The company was established in 1971 and is headquartered in Leusden, Netherlands. It employs around 5,000+.
Traffic and audience
Traffic estimates place GAMMA at roughly 7.5 million visits per month, about 0.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How GAMMA makes money
Revenue comes primarily from e-commerce sales, alongside retail hardware sales.
Competitors in Netherlands
Its closest rivals include praxis.nl, karwei.nl, hornback.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1971
GAMMA is founded in Leusden, Netherlands.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #69 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns GAMMA?
GAMMA is operated by Intergamma B.V.. Private company structure, based on public filings and press reporting.
Where is GAMMA headquartered?
GAMMA is headquartered in Leusden, Netherlands.
When was GAMMA founded?
GAMMA was founded in 1971 by Intergamma Franchise Group.
How many employees does GAMMA have?
GAMMA employs approximately 5,000+ people.
What is GAMMA's revenue?
GAMMA's revenue: ≈ $800 million annual revenue (est.).
Who are GAMMA's competitors?
Main competitors in Netherlands include praxis.nl, karwei.nl, hornback.nl.
How does GAMMA make money?
Mainly e-commerce sales, retail hardware sales.
Is GAMMA publicly traded?
No — GAMMA is not listed as an independent public company; it is operated by Intergamma B.V..
How many visitors does GAMMA get?
Third-party estimates place GAMMA at roughly 7.5 million visits per month, mostly from Netherlands, with 76% mobile traffic.
Is GAMMA safe?
GAMMA is an established e-commerce site founded in 1971 and ranked #69 in Netherlands; use the official domain gamma.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgamma.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos